Chris Do (thefutur.com) – Pocket Full of Do
- Last Updated: 12-06-2022
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Curriculum (Google Drive Proof)
View ProofIf you’re a creative entrepreneur, marketer, designer or freelancer who’s tired of bloated business books and scattered advice, Chris Do’s “Pocket Full of Do” is one of the smartest “mini-MBA for creatives” you can add to your arsenal. And through TSCourses, you can get it in the most convenient, affordable way possible.
Let’s break down why this book has become a cult favorite among ambitious creatives—and whether it truly deserves a permanent spot in your bag, on your desk, and in your daily routine.
Who is Chris Do – and why should you listen to him?
Before you invest time or money into any resource, the first question is always: “Who is teaching me, and have they done what I want to do?”
Chris Do is not just another internet guru. He is:
– An Emmy-winning designer and director
– Founder and CEO of Blind, a successful motion design and branding studio in Los Angeles
– Founder of The Futur, one of the world’s leading online education platforms for creatives, focused on design, business and marketing
Over more than two decades, he has built and scaled creative businesses, worked with major brands, mentored thousands of designers and entrepreneurs, and shared his knowledge unapologetically and transparently. His videos, talks and courses are already go‑to resources for people who want to turn their creative skills into a serious business.
“Pocket Full of Do” is essentially the distilled essence of those 20+ years: the mindset shifts, strategies, pricing frameworks, negotiation ideas and creative philosophies that actually moved the needle for him and his students.
What exactly is “Pocket Full of Do”?
Technically, “Pocket Full of Do” is a book, not a traditional online course. But when you really look at the way it’s structured and the density of ideas, it behaves like a compressed, always‑with‑you course in book form.
Here’s what makes it different from typical business or self-help books:
– Each lesson is just one page long, and each page packs in a specific concept, story, or principle.
– On the facing page, there’s a clean, thoughtful illustration that reinforces the idea visually.
– There’s no filler. No long, drawn-out chapters trying to stretch a single idea. You’re getting concentrated, no‑nonsense insight.
– It’s designed to be dipped into, revisited, and applied—not just “read and forgotten.”
Think of it as a creative business playbook you can carry anywhere. You can read one page over coffee, on a commute, or in between client calls—and still walk away with something you can apply that same day.
The seven key chapters: a “curriculum” for creative success
The structure of the book is cleverly organized into seven core themes. If you look closely, these are exactly the areas where most creatives struggle when turning their passion into profit:
1. Relationships
Your business is built on people: clients, collaborators, mentors, your team—and the relationship you have with yourself. Chris shares the mindset and behaviors that helped him build strong, long-term relationships that fuel opportunity, not drama.
You’ll find ideas about professional conduct, communication, networking, giving value first, and becoming the kind of person others want to work with repeatedly.
2. Creativity
Here, Chris demystifies creativity. He doesn’t treat it like a magical gift that comes and goes; he treats it like a muscle you can train and a system you can trust. You’ll see perspectives on overcoming blocks, managing constraints, and staying prolific instead of waiting for inspiration.
3. Beliefs
Your beliefs shape your decisions, and your decisions shape your career. This section helps you confront limiting beliefs—about money, worth, skill, and “what’s possible” for you. For many readers, the biggest breakthroughs aren’t tactical tricks, but these deep mindset shifts.
4. Pricing
This is easily one of the most talked‑about parts of the book. Many reviewers say the pricing ideas alone are worth more than the book’s cost. Chris shares core pricing concepts that other people normally hide behind expensive workshops and coaching: how to think about value, position yourself, and charge more confidently.
If you’ve ever underpriced yourself, struggled to explain your fees, or felt anxious about raising rates, this section will hit hard.
5. Sales & Negotiation
Most creatives hate selling. Chris reframes sales and negotiation not as sleazy tactics, but as structured, ethical conversations about value and outcomes. You’ll find principles you can immediately use in client discovery calls, proposals, and contract discussions.
6. Marketing
Here, he zooms out beyond “pretty visuals” and into actual positioning, messaging, and audience building. As someone who turned The Futur into a global education brand largely through content and smart marketing, Chris is writing from real experience, not theory.
7. Mindset
This final chapter ties everything together. It’s about resilience, discipline, long-term thinking and what it really takes to sustain a creative career over decades, not just months. Many readers say they keep returning to these pages whenever they feel stuck, overwhelmed, or discouraged.
The reading experience: fast to read, deep to absorb
On paper, you could easily read this whole book in a few hours. But that’s not the point—and Chris knows it.
The design invites a different kind of learning:
– One idea per page keeps things digestible and focused.
– The illustrations help you remember concepts visually.
– The short format encourages re-reading and reflection, rather than speed-reading and forgetting.
Several real readers have shared that they use a simple but powerful routine:
– Pick one page or concept.
– Read it a few times slowly.
– Highlight key lines.
– Write notes in the margins about how it applies to a current project or problem.
– Close the book and try to recall the core idea and how you’ll apply it today.
When treated this way, that small book becomes an ongoing coaching tool. It changes the way you think about your work, your clients, and your business decisions day after day.
Real student and reader feedback
You don’t have to take our word—or even Chris Do’s word—for it. Creatives who’ve bought the book and reviewed it publicly repeatedly mention:
– “Distilled wisdom” – Years of trial and error summarized into short, sharp lessons instead of 300 pages of fluff.
– “Incredibly practical” – Especially the sections on pricing, sales, and negotiation, which many say feel like complete workshops by themselves.
– “Beautiful design” – High‑quality paper, crisp typography, and thoughtful illustrations make it a pleasure to read and re‑read.
– “Perfect for busy professionals” – People with full-time jobs, agencies, or freelance workloads love that it fits into tight schedules.
One reviewer even described it as “taking a comprehensive creative business course and extracting only the crucial insights.” Another pointed out that just the pricing chapter alone brought together concepts they had previously had to learn from many different books and trainings.
Who will get the most value from Pocket Full of Do?
While anyone can enjoy the book, it is especially powerful for:
– Freelancers and solopreneurs in design, marketing, content, video, branding or similar fields
– Creative agency owners and studio founders who need better systems for pricing, sales, and positioning
– Marketers and entrepreneurs who want a sharper way of thinking about brand, value, and communication
– Students and early-career creatives who want a head start and a reality check before learning everything the hard way
If you already resonate with Chris Do’s style—direct, no‑nonsense, pragmatic but still inspiring—this will feel like having him in your pocket as a mentor you can consult every day.
Is it worth it if you already follow Chris for free?
A reasonable question: Chris shares a lot for free on YouTube and social media. So why buy “Pocket Full of Do” at all?
Here’s the key difference:
– Free content is scattered and reactive. You have to search, sort, and piece it together.
– The book is curated and structured. It’s the best of his thinking, organized into a clear “curriculum” and edited down to its most essential form.
You’re not just paying for information; you’re paying for structure, clarity and an easy way to revisit the most important ideas without getting lost in an algorithm.
Why get it through TSCourses?
At TSCourses, our slogan is simple: The Best Place to Learn Online Courses. Even though “Pocket Full of Do” is a book, we treat it with the same care and standards as the premium courses we offer.
Here’s why getting it through TSCourses makes sense if you’re serious about your learning and your wallet:
1. The lowest price commitment
We are committed to offering the cheapest price in the market. If you’re price‑sensitive but still want access to top‑tier knowledge, this is an unbeatable combination: a highly respected resource by a world-class practitioner, at the lowest cost we can offer.
2. Instant access via Google Drive
No waiting for shipping. No delays. Once your payment is confirmed, you get an instant Google Drive link. You can start reading within minutes and keep it on all your devices: laptop, tablet, or phone.
3. High-speed download, no account blocking
We prioritize convenience and reliability. Fast download speeds mean you’re not wasting time just to get started. And you don’t need to worry about platforms suspending or blocking your account access—you have your files, period.
4. 15-day satisfaction guarantee
We stand behind what we curate. If within 15 days you genuinely feel that “Pocket Full of Do” is not helpin
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