Chase Dimond – Ecommerce Email Marketing

Curriculum (Google Drive Proof)

If you run, manage, or market an ecommerce brand and you are not squeezing at least 20–30% of your revenue from email, you are leaving serious money on the table – and that is exactly the gap Chase Dimond’s Ecommerce Email Marketing course is designed to close.

Chase Dimond: the “email guy” behind hundreds of millions in revenue

Before talking about the course, you need to understand who you’re learning from.

Chase Dimond is not a theory-first “guru.” He is the co-founder of Structured, a leading ecommerce email marketing agency that has helped brands send hundreds of millions of emails and generate over nine figures in email-attributed revenue for clients. He is widely known in the DTC and ecommerce world for:

– Scaling brands to get 20–30% (and often more) of total revenue purely from email
– Running one of the most-followed email marketing newsletters in the ecommerce space
– Teaching highly practical, implementation-focused frameworks instead of vague “best practices”

In other words, you are learning from someone who has battle-tested these strategies inside real brands, not in a classroom.

Inside the Ecommerce Email Marketing course: what you actually get

Chase positions this as the “most thorough Ecommerce Email Marketing Course,” and based on the curriculum breakdown and student feedback, that claim is not far-fetched.

The main course is around 4.5 hours of focused video training, split into structured sections you can binge in a weekend or drip through step-by-step. It’s designed primarily around Klaviyo, the leading email platform for ecommerce, but the concepts apply across tools.

Here is what the curriculum typically covers:

1. Foundation and account setup
You start with the essentials that many brands quietly get wrong:
– Proper Klaviyo/account setup for ecommerce
– Connecting your store and tracking so revenue attribution is accurate
– Deliverability basics so emails actually land in inboxes, not spam

If you’re a founder or marketer who has “kind of winged” this so far, this alone can unlock easy wins.

2. Revenue-driving automated flows
Flows are where serious ecommerce money is made, and Chase goes deep into the key automations, including:
– Welcome series that turn new subscribers into first-time buyers quickly
– Abandoned cart flows that recover revenue you’re currently losing
– Browse abandonment flows that re-engage window shoppers
– Post-purchase and winback flows that drive repeat orders and higher LTV

He doesn’t just say “set up an abandoned cart.” He breaks down timing, number of touches, messaging angles, recommended offers, and examples so you can plug and play.

3. Campaign strategy and planning
Beyond flows, the course shows you how to run ongoing campaigns that consistently produce revenue without burning your list:
– How often to email and how to structure a monthly sending calendar
– The exact types of campaigns to run (product launches, promos, content-led emails, storytelling, social proof)
– How to craft offers that feel irresistible without always discounting
– How to use holidays and seasonal angles properly instead of spamming

This is where many brands struggle, and students repeatedly mention that Chase’s campaign ideas and frameworks were some of their biggest takeaways.

4. List growth and segmentation
Getting more people on your list – and emailing them intelligently – is another major pillar:
– High-converting opt-in forms and popups (placement, timing, copy, incentives)
– Smart segmentation: engaged vs. cold subscribers, VIPs, recent purchasers, etc.
– How to prune your list to boost deliverability while maintaining revenue
– Simple behavioral triggers that turn your data into money

5. Creative, copy, and structure
Most course creators gloss over the creative side, but email lives or dies on copy and layout. Chase covers:
– Subject line formulas that consistently earn opens
– How to structure ecommerce emails for scanning and clicks
– Where to place CTAs, how many to use, and where to link
– Balancing images vs. text for readability and deliverability

Reviewers repeatedly highlight how helpful his concrete examples and Google Slides resources are here – you can see real layouts and adapt them quickly.

6. Advanced tactics and optimizations
On top of the “main” course, Chase also sells an Advanced Ecommerce Email Marketing mini-course that some students bundle in. Those lessons are laser-focused on strategies most brands and agencies are not using, such as:
– Converting churned subscribers with unconventional flows
– Using forms in non-obvious ways to drive significant extra revenue
– Unlocking deep audience insights via behavior, then building flows around them
– Tagging VIPs and sending them hyper-relevant promotions
– Cross-selling/upselling systems that drive fast repeat purchases

These are the types of strategies that allow freelancers and agencies to raise prices and stand out from the competition.

What real students say about the course

Several independent reviews and student testimonials point to a few consistent themes:

– Excellent for beginners and intermediates
Students who started as ecommerce founders, freelancers, or early-stage agency owners say the course took them from “guessing” to confidently building revenue-generating systems. One reviewer explained that even with prior knowledge, he found “a lot of golden nuggets” that would have cost thousands of dollars to figure out on his own.

– Clear, step-by-step guidance
Chase is praised for walking you through everything in a logical, A–Z structure, from account setup to advanced flows. Even complete newbies can follow along and implement.

– Strong return on investment
The course is normally priced around $749 on the original platform. Reviewers often mention that any store doing around $10k/month in revenue can reasonably expect to make back the investment within a month or two by implementing Chase’s frameworks, since the goal is to push email to 20–30% of total revenue.

– One common “con”
The most frequent downside mentioned is the lack of community or direct Q&A with Chase in the base course. You get the content, not coaching. For self-starters, that’s usually fine; if you want live hand-holding, this is more of a “watch, implement, profit” style program.

Who is this course really for?

This course is a strong fit if you are:

– An ecommerce founder or CMO who wants email to reliably drive 20–30% of revenue
– A marketer at a DTC brand looking for a proven framework instead of patchwork tips
– A freelancer or agency owner who wants to offer high-value email marketing services and retain clients longer
– A student or aspiring marketer who wants a shortcut into a highly in-demand skill set

If you already are a very advanced ecommerce email marketer, you may find the core program more of a structured recap with some new angles; in that case, Chase’s Advanced mini-course is likely where you’ll get the sharpest edge.

Why getting it through TSCourses is a smart move

On Chase’s own platform, the Ecommerce Email Marketing course is positioned as a premium, high-ticket training. Through TSCourses, you get a serious advantage:

– Lowest price commitment
TSCourses commits to offering the cheapest price in the market, so you can access a top-tier ecommerce email course without the heavy original price tag eating into your margins.

– Instan