Charlie Brandt – $100K Academy – The $1,000,000 Store Revealed

If you’ve been dreaming about building a serious ecommerce business – not just another “shopify store” that dies after three months – Charlie Brandt’s $100K Academy: The $1,000,000 Store Revealed is one of those programs you’ve probably seen mentioned in serious ecommerce circles.

This is not a cheap “get rich quick” YouTube funnel. It’s positioned as a behind-the-scenes look at the exact systems, numbers, and decisions behind a seven‑figure online store – broken down for entrepreneurs, marketers, and ambitious students who want a proven roadmap instead of random tactics.

In this in‑depth review, we’ll unpack who Charlie Brandt is, what’s really inside The $1,000,000 Store Revealed, how students are actually doing with it, and why getting it through TSCourses gives you a huge edge in price, convenience, and peace of mind.

Who is Charlie Brandt and why listen to him?

Charlie Brandt is known in the ecommerce and digital marketing space for building and scaling online stores methodically – with an obsessive focus on numbers, systems, and optimization rather than hype.

Instead of relying on trends or flashy hacks, his main reputation is around:

– Building stores to six figures and beyond with repeatable processes
– Deep understanding of paid traffic, especially Facebook and Google Ads
– Data-driven product selection and pricing strategy
– Scaling operationally without destroying margins or burning out

He doesn’t position himself as a “guru” with Lamborghinis – more like a disciplined operator who treats ecommerce like a real business: acquisition, conversion, retention, and operations all tuned together so the store becomes a real asset, not a lottery ticket.

What is the $100K Academy – The $1,000,000 Store Revealed?

The $100K Academy is Charlie’s flagship training ecosystem, and “The $1,000,000 Store Revealed” is essentially the core track where he dissects his own seven‑figure store and turns every major decision into a lesson.

The big promise: instead of vague theory, you see a complete, functioning, profitable store laid bare – from product sourcing to ads, email flows, upsells, and back‑end numbers – so you can model what works while adapting it to your own niche.

Here’s how the curriculum is typically structured.

Module 1: The Million-Dollar Foundations

This is where Charlie resets your thinking from “side hustle” to “asset building.”

You learn:

– How to choose a niche with real scaling potential, not just a trending product
– The criteria he used for his own $1M store: market size, margin, repeat purchase behavior, and competition
– Store architecture fundamentals: brand positioning, pricing tiers, AOV (average order value) and LTV (lifetime value) planning from day one

If you’re a marketer or entrepreneur who’s dabbled with dropshipping or low-ticket products, this module alone can be a wake-up call. The emphasis is on building a store that can absorb ad spend profitably and grow, not one that collapses as soon as CPMs rise.

Module 2: Product Selection and Supplier Systems

Instead of telling you to “just test products,” Charlie walks through:

– Exactly how he found and validated the core winning products for the $1,000,000 store
– How he evaluated margins, shipping, and fulfillment risk
– Building supplier relationships that support scale (and protect you from being cut off)
– Why most people pick products that are impossible to scale long term

You see real examples from his store and his scoring process, so you’re not guessing what a “good product” looks like; you can literally measure it against a checklist.

Module 3: Store Build, Branding, and Conversion Design

This module is where the “behind the scenes” promise kicks in.

Inside, he shows:

– The exact layout of the million‑dollar store, page by page
– Why specific elements are placed where they are (trust, urgency, social proof, risk reversal)
– How to structure product pages that can convert cold traffic
– Checkout optimization, cart settings, and the apps he used (and avoided)

If you’re a student or beginner, it’s extremely helpful to see what a real seven‑figure storefront looks like instead of Frankenstein themes with 25 apps bolted on. If you’re experienced, you’ll appreciate the reasoning behind each conversion decision.

Module 4: Traffic – Facebook, Instagram, and Google Ads

This is where most courses either overwhelm you or stay painfully high-level. Charlie’s approach is highly tactical but grounded in numbers.

He covers:

– The ad structures he used to take the store from early testing to high daily spend
– His creative and copy frameworks that consistently bring in profitable cold traffic
– The exact metrics he watches (and which ones he ignores) when scaling or killing campaigns
– How he layered in Google Shopping and search to stabilize ROAS and catch buyers who didn’t convert on first touch

You see real campaign setups, not just slides. For anyone with a marketing background, this feels like sitting over the shoulder of a performance marketer, not a motivational speaker.

Module 5: Email, SMS, and Back-End Profit

Seven-figure stores are not built on front-end ads alone. This module is about squeezing maximum profit from every customer.

You learn:

– The core automated flows he used: welcome, abandoned cart, browse abandonment, post-purchase, and re‑activation
– How he structured upsells and cross-sells to meaningfully lift AOV
– Campaign strategy: how often he emailed, what type of content and offers he sent
– Basic segmentation that even small stores can implement to boost margin

For traders and investors branching into ecommerce, this is the section that shows where “hidden profit” really comes from. A large chunk of the million-dollar revenue is engineered here, not just in the ad account.

Module 6: Scaling, Hiring, and Systems

Once the store has traction, chaos usually follows. Charlie focuses heavily on making scale sustainable.

He breaks down:

– The revenue and margin thresholds at which he decided to hire or outsource
– How he structured operations: fulfillment, customer support, inventory, and reporting
– The dashboards and KPIs he checked daily and weekly
– Risk management: account bans, supplier issues, returns, and cash flow

Entrepreneurs and serious marketers will appreciate that this is “boring” but absolutely essential content. This is what turns a $10K/month hustle into a $100K/month business that can weather ad shifts and competition.

Module 7: Case Studies, Mistakes, and Iterations

Instead of pretending everything worked perfectly, he shows:

– Campaigns and products that failed – and exactly why
– Pivots he made mid‑year to protect profitability
– Strategic decisions that added hundreds of thousands in revenue (and which ones he’d skip next time)

This level of transparency is what separates The $1,000,000 Store Revealed from generic ecommerce courses. You don’t just see the highlight reel; you see the edits and retakes too.

Real Student Feedback: What are people saying?

From aggregated feedback across communities, social media, and private groups, several patterns emerge:

Most common positives:

– Clarity and structure: Students repeatedly mention that this is one of the first ecommerce courses where the entire journey feels logically connected: niche → products → store → traffic → back‑end → scale. It’s not a bunch of random tactics stitched together.

– Real numbers and examples: Entrepreneurs appreciate seeing actual dashboards, offers, funnels, and emails from a real seven‑figure store, not dummy examples or theory.

– Strong for intermediate learners: Marketers who were stuck around $5K–$20K/month say the course helped them understand why they couldn’t scale further, especially around margins, AOV, and systems.

– Actionable, not fluffy: Students highlight the step‑by‑step screenshare formats and checklists as genuinely useful. Many say they “paused and implemented” throughout instead of binge-watching.

Most common criticisms:

– Not magic for complete beginners: If you’ve never touched Shopify, ads, or even basic digital marketing, you may find the pace fast. The concepts are explained, but the mindset is clearly geared toward people serious about building a business, not experimenting casually.

– No “push button” shortcuts: A few buyers who expected plug‑and‑play templates or guaranteed winning products were disappointed. The course gives frameworks and systems, not a list of “just run this exact ad” cheats.

– Requires implementation discipline: Feedback is clear – those who execute module by module see growth; those who just consume content and don’t test, track, and refine don’t get results (which is true of any serious business program).

Who is this course best for?

Based on the content and student experiences, this program is an excellent fit for:

– Entrepreneurs who want to build a serious, sellable ecommerce business
– Marketers managing or planning to manage ecommerce ad accounts and want to understand the full business context
– Traders and investors looking to diversify into a cash‑flowing online asset
– Students who already understand the basics of online marketing and want a concrete roadmap to six and then seven figures

It’s less suitable if:

– You are looking for a quick side hustle that takes minimal time or thinking
– You refuse to work with data, numbers, and testing
– You expect guaranteed winning products or done‑for‑you campaigns with zero adaptation required

Why get Charlie Brandt’s $100K Academy from TSCourses?

There are many places to buy courses online, but most come with high price tags, slow delivery, or risk of account bans an