Cat Howell – The Incubator 2.0

Curriculum (Google Drive Proof)

Cat Howell’s “The Incubator 2.0” is not just another Facebook ads course – it is a mentorship-style incubator built to turn freelance media buyers and small agency owners into confident, higher-earning founders with systems, not chaos, running their business. If you are tired of juggling low-paying clients, inconsistent retainers, and feeling like a “service provider” instead of a real CEO, this is the kind of program that speaks directly to you.

Who is Cat Howell – and why do agency owners listen to her?

Cat Howell is a New Zealand-based entrepreneur best known for building and scaling a Facebook ads agency to seven figures, then teaching thousands of founders how to do the same. She has run done-for-you agencies, group coaching programs, and advanced masterminds focused on one core outcome: helping you build a highly profitable client acquisition and delivery machine using paid traffic.

Her early flagship was FB Ads Academy, where she taught end-to-end paid ads strategy, from creative and targeting to optimization and reporting. Over time, she saw that most students were not failing because they couldn’t learn ads. They were stuck on:

– Landing consistent, quality clients
– Pricing and packaging offers
– Building processes so they weren’t working themselves into burnout
– Confidence, mindset, and leadership once the money started to come in

The Incubator 2.0 is the evolution of that experience: instead of just teaching you how to run ads, it shows you how to build a stable, scalable client business around your skills.

Who is The Incubator 2.0 for?

This program is particularly suited for:

– Freelance media buyers who are good at ads but bad at finding clients and charging what they are worth
– Owners of small marketing agencies who are stuck at the same revenue level month after month
– Social media managers and digital marketers looking to transition into higher-ticket retainers
– Ambitious beginners prepared to commit to mastering client acquisition and delivery, not just “learning Facebook ads”

If you already know your way around Ads Manager but your income is inconsistent, this is squarely in your lane. If you are completely brand new, you can still get value, but you will move faster if you understand the basics of digital marketing and client work.

Inside the curriculum: what The Incubator 2.0 actually covers

Although Cat regularly refines and updates her content, The Incubator 2.0 generally revolves around four pillars:

1. Positioning and offer design

You start by clarifying who you serve and what you actually sell. Instead of being “another ads guy/gal,” you craft a focused offer that solves a real business problem for a specific niche – for example, “ecommerce brands doing 30k–100k/month who want to scale profitably without tanking ROAS,” or “local service businesses that need appointment pipelines, not vanity metrics.”

Expect frameworks on:

– Niche selection and validation
– Building a clear, results-oriented offer (including performance-based or hybrid pricing models)
– Setting minimum pricing and retainer structures so you are building a real business, not a low-paid gig

2. Client acquisition machines

This is where Cat’s background really shines. You learn strategies to bring in qualified leads predictably, rather than waiting for referrals or cold DM spam.

Typical components include:

– Prospecting systems: LinkedIn, email outreach, partnerships, and warm networks – but with scripts, angles, and sequences specifically adapted to agencies
– Paid self-liquidating funnels where you use your own ads to attract clients (a powerful way to “walk your talk”)
– How to run short “audit” or “strategy session” calls that naturally lead into paid engagements
– Sales call frameworks to close higher-ticket retainers without feeling pushy or fake

A lot of student feedback highlights that these sales and outreach scripts are what finally helped them “switch on” consistent deal flow after months of random prospecting that went nowhere.

3. Delivery, systems, and scaling

Once you can sign clients, you need to keep them. This part of the program is focused on:

– Onboarding processes that set expectations, timelines, and reporting from day one
– Campaign setup frameworks (audience research, creative testing, funnel structures, retargeting)
– Knowing your numbers: what to track, how to interpret results, and how to communicate them in a way that retains clients
– Hiring contractors or team members (media buyers, copywriters, VAs) and organizing your operations so you can grow beyond solo freelancer mode

Cat is known for sharing “battle-tested” processes from her own agency, not just theory. Students often mention that having plug-and-play onboarding docs, reporting templates, and SOPs saved them months of trial and error.

4. Mindset, leadership, and identity

One of the unique angles of Incubator 2.0 is how much emphasis it places on the internal shift from “I run ads” to “I run a business.”

Expect work around:

– Money mindset: charging higher retainers, handling objections, and not discounting your way into resentment
– Dealing with imposter syndrome, especially when taking on bigger clients
– Navigating churn, “bad months,” and failed tests without panicking or sabotaging yourself
– Stepping into the role of advisor/strategist instead of order-taker, so clients see you as a partner, not an expendable vendor

Many real students say this mindset and identity piece was the difference between endlessly consuming tactics and finally stepping into consistent five-figure months.

Real student feedback: what people actually experience

Across agency and marketing communities, alumni of Cat Howell’s programs (including earlier versions of the Incubator and FB Ads Academy) repeatedly mention a few patterns:

Positive themes

– Clear, step-by-step video training that doesn’t assume expert-level knowledge. Even those newer to ads feel guided.
– A strong focus on implementation, not just theory. Templates, frameworks, and real campaign examples help bridge the “knowing–doing” gap.
– A highly supportive community where you can ask questions, share wins and losses, and get feedback from peers and coaches.
– Tangible results for those who apply the material: multiple students report landing their first high-ticket retainers, scaling to consistent 5–10k/month and beyond, and growing teams after being stuck solo for too long.

Critical or neutral feedback

– It is not a “push-button” solution. Students who expected overnight wealth without consistent outreach and campaign work found it challenging.
– The content is agency-focused. If you just want to run ads for your own ecommerce store or side hustle and never work with clients, it may be more than you need.
– Some feel overwhelmed if they try to binge the entire curriculum without focusing on one step at a time. The ones who win treat it like a 3–6 month business-building project, not a weekend crash course.

In short: results are there, but only when students treat it as a serious build, not as a magic bullet.

Why The Incubator 2.0 stands out from typical “Facebook ads” courses

Traditional ads courses often:

– Teach you how to set up campaigns and hit buttons in Ads Manager
– Give you a few case studies and that’s it

The Incubator 2.0 instead treats ads as just one piece of a much bigger puzzle: building a resilient client business that survives algorithm changes, platform shifts, and difficult months.

This broader, “full business” angle is why you see:

– More emphasis on positioning, sales, and client retention
– More work on Founder psychology and decision-making
– More focus on building assets (SOPs, funnels, scripts) that keep working long after you finish the course

For entrepreneurs and marketers, this is exactly the kind of leverage you need.

Why getting The Incubator 2.0 through TSCourses is a smart move

TSCourses positions itself as The Best Place to Learn Online Courses – and for entrepreneurs and agency owners, that tagline matters. You are not just buying content; you are buying speed, convenience, and risk reduction.

Here is how our offer enhances the value of Cat Howell’s program:

Cheapest price in the market

Agency-level training like The Incubator 2.0 is rarely cheap. Direct programs, coaching, and masterminds can run into thousands of dollars. At TSCourses, we commit to delivering this high-value material at the lowest price you will find, making advanced agency systems accessible even if you are just starting or operating on a tight budget.

Instant delivery via Google Drive

The moment you complete your payment, you receive an instant Google Drive link with course materials. No waiting, no complicated portals, no onboarding delays.

If you are in the momentum of wanting to fix your client acquisition problems today, you can literally start going through Cat’s modules the same afternoon and map out your new offer and outreach system by tonight.

High-speed download with no account blocking

You keep full control over your access. Download lessons in high speed, organize them your way, rewatch key modules as often as you need – without worrying about platform bans, log-in issues, or content suddenly disappearing.

For busy entrepreneurs and marketers, this means:

– Learning on your own schedule
– Storing and revisiting core frameworks as your agency grows
– Having your team watch specific SOPs and trainings when you are ready to delegate

15-day satisfaction guarantee

We know serious founders want confidence when they invest, especially in education. That is why we back your purchase with a 15-day satisfaction guarantee.

Use that time to:

– Go through the core foundations: offer, niche, and acquisition modules
– Tes