Blair Enns – Pricing Creativity

Curriculum (Google Drive Proof)

What if a single pricing decision could double your income this year—without adding a single new client or working more hours?

That’s the radical promise behind Blair Enns’ “Pricing Creativity,” and it’s exactly why this course has become a cult favorite among designers, marketers, agency owners, freelancers and consultants who are tired of billing by the hour and being treated like replaceable vendors.

If you’re running any kind of creative or professional services business, “Pricing Creativity” isn’t just another pricing tutorial. It’s a mindset reset and a very practical playbook on how to charge based on value, not time.

Who is Blair Enns – and why should you listen to him?

Blair Enns is not a theorist. He’s spent over 25 years on the business side of creative firms, from agency account director to consultant, and he’s the founder of Win Without Pitching, the sales training company behind some of the world’s most profitable creative agencies. He’s also the author of the well-known “Win Without Pitching Manifesto” and co-host of the 2Bobs podcast, where he advises agencies on positioning, selling and pricing.

He lives in the real world of proposals, pushback, negotiations and clients who “love your work but…” and builds his frameworks around that reality. When Blair talks about pricing, he’s not guessing—he’s distilling thousands of sales conversations and engagements into rules, scripts and examples you can use immediately.

What “Pricing Creativity” actually covers

Although originally created as a book and then expanded through workshops, webinars and trainings, the core “Pricing Creativity” system always revolves around a few powerful pillars that are broken down in the course:

1. Price the client, not the job
Instead of slapping a fee on “a website” or “a campaign,” Blair shows you how to understand the client’s context, goals and upside, then price according to the value you can help create. A $20,000 project for a local shop and a $200,000 project for a global brand may involve similar deliverables—but the value (and therefore the price) is not the same. This is where you stop being a “cost” and become an investment.

2. Get paid for thinking, not just doing
Most creatives give away their highest-value work—strategy, diagnosis, insight—and only charge for the execution. Blair flips that model. He teaches you how to separate “thinking” from “doing,” price the thinking first, and stop burying your expertise inside production fees or hourly rates.

3. Value-based pricing and the “four conversations”
You learn a structured way to sell: from proving your expertise, to diagnosing, to having the value conversation, to closing. Blair breaks down the infamous “value conversation” into specific questions: Where is the client now? Where do they want to be? How will we measure success? What is that worth to them? When you can answer those, pricing becomes a logical outcome, not a nervous guess.

4. Always present options (and anchor high)
One of his non-negotiable rules: never present a single price. You’ll learn how to structure three-option proposals—a premium “deluxe” option that sets a high anchor, a middle option most clients choose, and a lean option that matches their minimum budget. This simple change alone has helped many students substantially increase average project value.

5. Stop billing by the hour and ditch timesheets
If you’re still tracking time in 15-minute increments, this course will feel like a jailbreak. Blair explains how hourly billing traps you in a race to the bottom, then gives you alternatives: fixed fees, value-based pricing, even pre-paid blocks for implementation work that are decoupled from your strategic thinking.

6. Retainers, recurring revenue and long-term engagements
You’ll discover how to structure retainers properly so they reward outcomes, not effort, and how to avoid becoming an “on-call pair of hands” for a flat fee. This is especially valuable for agencies or consultants looking to stabilize cash flow without eroding margins.

7. Overcoming the psychology of charging more
Blair understands the creative mind: the impostor syndrome, the fear of rejection, the urge to discount “just this once.” A surprising amount of “Pricing Creativity” is about mindset—scripts for saying no, ways to handle discount requests, and mental shifts that allow you to quote and hold higher prices with confidence.

What real students say about “Pricing Creativity”

Across agency blogs, podcasts and community discussions, a few themes come up again and again:

– “It paid for itself in my next proposal.”
Many students report that their first post-course proposal brought in several times the course price—either by winning a project at a much higher fee or by confidently walking away from bad-fit, low-margin work.

– “It finally gave me language for what I always felt.”
Designers and marketers often say they knew hourly billing was wrong, but didn’t know what to replace it with. Blair’s rules and examples provide concrete language and structures they can share with their teams and clients.

– “My proposals got shorter and my fees got bigger.”
One of Blair’s key teachings is moving from 30–50 page “selling documents” to concise one-page proposals built around options and outcomes. Students consistently mention closing bigger projects with less wasted effort.

– “Clients respect me more now.”
By leading with diagnosis, talking about value, and setting clear boundaries, many graduates feel a shift in the client relationship—from vendor to expert. That usually leads to better projects, less scope creep, and a seat at the decision-making table.

Is “Pricing Creativity” right for you?

This course is an especially strong fit if you are:

– A creative agency owner or partner who wants to move away from hourly billing and low-margin retainers.
– A freelance designer, copywriter, marketer or consultant tired of being ghosted after sending “safe” but underpriced proposals.
– A marketing or growth strategist who knows your thinking is the real value and wants to be paid accordingly.
– A student or early-career creative who wants to grow into a business-savvy professional, not a commodity executor.

If you’re purely doing high-volume, standardized product work with publicly posted prices, some of the value-based pricing techniques will be less relevant. But for anyone selling customized services, the ideas are directly applicable.

Why get “Pricing Creativity” from TSCourses?

TSCourses exists for one mission: to make world-class courses like Blair Enns’ “Pricing Creativity” accessible to ambitious professionals at the lowest possible cost.

Here is how we stack the deck in your favor:

– The best place to learn online courses
Our catalog is curated around what actually moves the needle: revenue, pricing power, and real career leverage. “Pricing Creativity” is a perfect example—a course that can change your P&L, not just your portfolio.

– Committed to the cheapest price in the market
You get access to Blair Enns’ pricing system without the typical premium price tag. That means your return on investment can show up in a single re-priced project.

– Instant access via Google Drive
No waiting, no confusing portals. The moment your payment is confirmed, yo