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Ben Adkins – Shovel Business

Ben Adkins – Shovel Business
  • lastupdatedate-icon Last Updated: 03-01-2021
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If you’ve been searching for a way to build a real, dependable online income without chasing the latest fad, Ben Adkins’ Shovel Business course deserves a serious look. Especially if you’re an entrepreneur, agency owner, freelancer or side-hustler, this program is built around a simple but powerful idea: instead of digging for “gold” like everyone else, you sell the “shovels” to the gold rush.

Who is Ben Adkins – and why listen to him?

Ben Adkins is a well-known direct response marketer and agency owner who built his reputation teaching local marketing, funnel building, and “behind-the-scenes” client-getting systems. Over the years, he has launched multiple programs focused on turning proven marketing processes into recurring income, especially in the local business space. His style is practical, step-by-step, and very focused on systems you can duplicate, not theory.

Shovel Business fits right into that philosophy. Rather than trying to create the next viral SaaS or compete with mega-agencies, Ben shows you how to quietly build a business that supplies tools, processes, and services to the people already racing for money online.

What exactly is the Shovel Business?

At its core, the Shovel Business is about becoming the person who provides:

– Done-for-you tools (templates, checklists, automations)
– “White-label” style services other marketers or business owners can resell
– Back-end systems that make other people’s businesses work

Think things like:

– Prebuilt funnels and campaigns for agencies who don’t have the time or team to create their own
– Service packages (e.g., lead gen, follow-up systems, newsletters, content packs) that other freelancers can sell under their own brand
– Toolkits for specific niches – real estate, local restaurants, coaches, etc. – that cut months off someone else’s learning curve

Instead of fighting for visibility in crowded markets, you quietly become the infrastructure behind those markets. It’s leverage, not hustle.

Inside the Shovel Business curriculum

While different vendors summarize the course in different ways, the structure typically includes a clear, repeatable roadmap that walks you from concept to cash:

1. Foundation: Understanding the “shovel” model
Ben explains the psychology behind why selling tools and systems is often more profitable – and more stable – than trying to be the front-facing “guru” or agency. You learn how to spot gold rushes, where demand is exploding, and how to position yourself as the essential supplier.

2. Niche and offer selection
You’re guided through choosing a niche that already has active buyers: marketers, local businesses, coaches, ecom sellers, and more. From there, you shape a shovel-style offer – something that saves them time, increases their revenue, or makes complex tasks plug-and-play.

3. Productization and packaging
This is where a lot of freelancers and agencies get stuck. Shovel Business walks you through turning “skills” into products:
– Template libraries
– Monthly deliverable packs
– Plug-and-play campaigns and automations
– Systemized services with clear scope and pricing

Ben focuses on making what you sell scalable, so you’re not trading every hour for dollars.

4. Delivery systems and fulfillment
A big emphasis of the program is on how to deliver what you sell without burning out. That includes:
– Using shared drives and membership portals
– Setting up automated delivery after purchase
– Creating internal SOPs so fulfillment is predictable and delegable

This is where the “business” in Shovel Business really kicks in – it’s about building something that can grow, not just a one-person hustle.

5. Client and reseller acquisition
You also learn how to get actual buyers for your shovels. The course typically covers:
– “Quiet” prospecting: DMs, email outreach, and partnerships
– Selling to other marketers, agencies, and consultants who need your tools
– Crafting simple, compelling offers that sell without hype

The beauty of this model is you’re not always selling to the saturated general public – often, you’re selling to people who already understand the value of what you’re offering.

6. Scaling and recurring revenue
Once the core system is in place, Ben shows you how to convert one-time offers into recurring revenue:
– Monthly content/tool drops
– Licensing deals with agencies and influencers
– Tiered access and upsells

This is where a shovel business can become truly life-changing: instead of constantly hunting new projects, you stack stable, repeating income.

Real student feedback and reputation

Because Shovel Business has been circulated in marketing and “courses to download” circles, you’ll find a lot of chatter in private groups, forums, and email lists rather than on public review platforms.

The consistent themes from real students tend to be:

Pros:
– Actionable, step-by-step structure – people appreciate that Ben doesn’t just share ideas; he shows how to package, price, and deliver.
– Real-world examples – students like seeing actual “shovel” offers they can model for different niches.
– Focus on leverage – many reviews highlight that this is the first time they truly understood how to stop selling their time and start selling systems.

Cons:
– Not a “push-button” program – you still have to think, choose a niche, and do the work. Some beginners expect a complete copy-paste business; this is more like a precise blueprint than a franchise in a box.
– Best suited to people who already understand basic online marketing – while motivated beginners can follow along, those with some experience in digital marketing or local services get the most from it.

Overall, Shovel Business is generally respected among marketers as one of the more strategic, sustainable models Ben Adkins has released.

Why get Shovel Business through TSCourses?

If you’re considering investing in this program, how and where you buy matters. That’s where TSCourses becomes your unfair advantage.

Brand and positioning
TSCourses is built around one simple promise: The Best Place to Learn Online Courses. Instead of just being a marketplace, TSCourses is curated to give entrepreneurs and marketers access to premium-level training at the most accessible costs.

Price advantage
We commit to the cheapest price in the market. That means you can access the same core Shovel Business training others are using to build 4–5 figure monthly income streams, at a fraction of what you’d normally pay. You keep more capital free to invest in tools, ads, or simply your runway as you build.

Instant, friction-free access
Once you complete your order, you get instant delivery via a Google Drive link. No waiting for manual approvals, no confusing logins, no hunting for missing modules. Download at high speed, back everything up locally, and study on your own terms.

No account blocking anxiety
Many entrepreneurs have horror stories of losing access to platforms when they most need them. With TSCourses’ direct download model, you own the files you receive. No account blocks, no random removals, just stable access to your training whenever you want it.

15-day satisfaction guarantee
We want every purchase to feel risk-controlled. That’s why TSCourses backs Shovel Business with a 15-day satisfaction guarantee. Dive into the content, explore the model, and if you truly

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