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01-An introduction to copywriting

02-Superstylin’

03-The Discovery Stage 101

04-The Discovery Stage - The Brand

05-More Advanced Strategies & SEO

06-The Most Common Copywriting Gigs

07-Setting Up Shop

08-Getting Gigs - Marketing Yourself

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01-Module 1 - Introduction

02-Module 2 - Back to Basics

01-Welcome to The Creative Copywriter Academy.mp4

01-Welcome to The Creative Copywriter Academy .pdf

02-Intro Analysis.pdf

01-What’s the Point of it All.pdf

02-The Art, The Science, The Business.pdf

03-What Type of Copywriter Will You Be.pdf

04-Get Organised.pdf

05-Reading Resources.pdf

06-Interlude - practice, practice, practice.pdf

07-Final task and wrap.pdf

01-Course Introduction.mp4

02-THE BIG CHOP.pdf

03-The Power Of You.pdf

04-Creating a Conversation.pdf

05-Metaphors and Similes.pdf

05-SIMILE TASK.docx

06-The Curiosity Gap.pdf

07-The Fear.pdf

08-COPY REVIEWING - EDITING CHECKLIST.pdf

08-How To Analyse Copy.pdf

09-Quiz.pdf

09-SUPERSTYLIN QUIZ.docx

01-Course Introduction.mp4

02-Why is The Discovery Phase Important.pdf

03-You and the Client - The Two-Way Street.pdf

04-Discovery Sheet Example.docx

04-The Brief.pdf

05-Your Own Research.pdf

06-Admin & Interviewing Techniques.pdf

07-DISCOVERY PHASE 101 QUIZ.docx

07-Quiz and Wrapping Up.pdf

01-Course Introduction.mp4

02-What is a Brand.pdf

03-Who’s Talking.pdf

04-How Do They Talk.pdf

05-Tone of Voice Masterclass 1 - Crafting Your Own TOV.mp4

06-Tone of Voice Masterclass 2 - How to Nail a Client's TOV.mp4

07-Tone of Voice Masterclass 3 - How to Craft the Perfect TOV Guidelines.mp4

08-Tone of Voice Masterclass 4 - Troubleshooting TOV issues with clients.mp4

09-Who Are They Talking To.pdf

10-WHAT ARE YOU SAYING TASK WORKSHEET.docx

10-What Are You Saying.pdf

11-Wrapping up and final task.pdf

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01-Module 1 - Conversion Copy Essentials

02-Module 2 - Storytelling

03-Module 3 - SEO Techniques

04-BONUS LESSONS

01-Course Introduction.mp4

02-CONVERSION COPYWRITING TASK 3.docx

02-CONVERSION COPYWRITING TASK 4.docx

02-The Basics of Conversion Copywriting.pdf

03-AD HEADLINE FORMULAS.pdf

03-Headlines.pdf

04-Shopify landing page to re-write.pdf

04-The Jones Theory.pdf

05-Calls to Action (CTAs).pdf

05-LANDING PAGE TEMPLATE.docx

06-How We Increased our Landing Page Conversion Rate by 200%.mp4

01-The Power of Storytelling.pdf

02-Building anticipation.pdf

03-Creating a Story Arc.pdf

01-What is SEO.pdf

02-The history and the now of SEO.pdf

03-Putting SEO into practice.pdf

03-Putting seo into practice task 4.pdf

04-Course 5 end of course quiz.docx

04-End of Course Quiz and wrapping up.pdf

01-Extra tricks & techniques.pdf

02-'The 13 Lenses' revealed.mp4

03-Marketing Funnel Masterclass 1 - Stages of Awerness.mp4

04-Marketing Funnel Masterclass 2 - Top Funnel Content.mp4

05-The Marketing Funnel Masterclass 3 - Middle Funnel.mp4

06-The Marketing Funnel Masterclass 4 - Bottom Funnel Content.mp4

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01-Module 1 - Blogging

02-Module 2 - Website Copy

03-Module 3 - Writing Emails

01-Course Introduction.mp4

02-CREATING VALUE TASK.docx

02-Why Blogging Needs to Create Value.pdf

03-HEADLINE AND HOOK TASK ONE.docx

03-TOP 10 BLOG POST HEADLINE FORMULAS.docx

03-Titles and Hooklines.pdf

04-Blogging Superstylin’.pdf

01-THE VISITOR JOURNEY - TASK 2.docx

01-The Visitor Journey.pdf

02-HOMEPAGE WRITING TASK.docx

02-Writing a Home Page.pdf

03-Writing Core Pages.pdf

01-The Basics of Email Writing.pdf

02-Email Subject Lines.pdf

03-End of Course Quiz and wrapping up.pdf

03-THE 3 MOST COMMON GIGS QUIZ.docx

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01-Module 1 - Branding Yourself

02-Module 2 - Creating Winning Proposals

03-Module 3 - The Admin Nitty Gritty

01-Course Introduction.mp4

02-To Niche or Not to Niche.pdf

03-Finding Your Unique Value Proposition.pdf

03-Glossier competitor analysis.pdf

03-PERSONAL ANALYSIS (VALUE PROP).docx

03-PERSONAL COMPETITOR ANALYSIS.docx

04-Designing Your Website.pdf

01-What Should I Include in my Proposal.pdf

02-Creating your proposal template.pdf

01-Setting yourself up as a freelancer.pdf

02-Signing contracts.pdf

03-INVOICE BOARD TEMPLATE.xlsx

03-Invoicing.pdf

04-Getting Paid.pdf

05-Quiz and Wrapping up.pdf

05-SETTING UP SHOP QUIZ.docx

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01-Module 1 - Networking & Reaching Out

02-Module 2 - Finding Work Online

03-Bonus Masterclasses

01-Course Introduction.mp4

02-Why is Networking Important.pdf

03-Types of Networking & What to Shoot For.pdf

04-LinkedIn Networking.pdf

05-Networking (and Follow-up) Etiquette.pdf

01-Where to Look.pdf

02-Approaching Agencies & Businesses.pdf

03-Your Portfolio.pdf

04-Final task, quiz and wrapping up.pdf

04-WINNING GIGS QUIZ.docx

01-How to Choose a Niche and Become a Better Copywriter.mp4

02-Creating the Perfect Website for Successful Freelancing.mp4

03-How to Make your Portfolio Really Stand Out.mp4

04-How To Build Your Social Network & Stay Authentic.mp4

04-Portfolio 101 - The basics of structure and design.mp4

05-Portfolio Masterclass 2 - How to flaunt what you’ve got.mp4

06-Portfolio Masterclass 3 - The big pricing question.mp4