Name

M01 - Introduction

M02 - Messaging

M03 - Targeting

M04 - Bidding

M05 - Structure

M06 - Measurement

M07 - Optimisation

1-What you-ll get from this course.mp4

2-How can Google Ads help your business.mp4

3-What-s in this course.mp4

4-Start with your business goal.mp4

5-Who are you -amp- why did you create this course_.mp4

1-What type of Ads should you use_.mp4

2-What-s your main offer_ -you can add more later.mp4

3-Ad components_ Headlines- body -amp- Calls to Action.mp4

4-Write an ad -or 2- for each -thing- you sell.mp4

1-What is Targeting -amp- Why do you need it.mp4

2-What are the two main types of Targeting.mp4

3-What are the two main types of Keyword.mp4

4-How many keywords do you need.mp4

5-Do you need fancy tools to find -hidden- keywords.mp4

1-What is a -Bid- -amp- why should you care.mp4

2-What do CPM- CPC- CPA- CPL -amp- ROAS mean.mp4

3-How much should you spend.mp4

4-Should you control Bids or let the Machine do it.mp4

1-What is a campaign-.mp4

2-What are the main controls you have- -location- budget- network-.mp4

3-You-ll need to setup Billing before running ads.mp4

4-Campaigns -amp- Ad groups explained.mp4

5-How many Ad groups do you need-.mp4

6-Putting it all together - build your first campaign.mp4

1-The single biggest difference between Google -amp- -branding-.mp4

2-Gut feel vs making decisions based on accurate data.mp4

3-What should you track when starting out-.mp4

4-What-s a _tracking pixel_ and where do you put it-.mp4

5-New columns- Conversions- Cost-Conv- Conv Rate.mp4

1-The Key to the whole game.mp4

2-My Optimisation Framework AdAID.mp4

3-Everything starts with a question.mp4

4-Where to from here- -Mastery or Agency-.mp4