My Drive DataMindworx - Behavioral Economics & Psychology in Marketing
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01 - Welcome
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02 - What is Behavioral Economics
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03 - Analyze the Decision Making Context
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04 - Drivers of Behavior
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05 - Choice Architecture
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06 - Perception of Price and Product
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07 - Test and Iterate
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08 - Marketing Tools
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09 - Case Studies
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10 - Thank You
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11 - Worksheets
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My Drive DataMindworx - Behavioral Economics & Psychology in Marketing01 - Welcome
#12402 - 'MINDWORX Academy'.jpg
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354.7 KB
01 - Welcome to the course.mp4
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35.3 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing02 - What is Behavioral Economics
2-Introduction to Behavioral Economics - MINDWORX Academy.mp4
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117.2 MB
3-Why Behavioral Economics in Marketing - part 1 - MINDWORX Academy.mp4
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660.5 MB
4-Why Behavioral Economics in Marketing - part 2 - MINDWORX Academy.mp4
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504.9 MB
5-Why Behavioral Economics in Marketing - part 3 - MINDWORX Academy.mp4
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239.9 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing03 - Analyze the Decision Making Context
6-Analyze the Decision-making Context - MINDWORX Academy.mp4
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174.1 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing04 - Drivers of Behavior
7-Introduction to Drivers of Behavior - MINDWORX Academy.mp4
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83.8 MB
8-Uncertainty - MINDWORX Academy.mp4
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345.9 MB
9-Social Proof - MINDWORX Academy.mp4
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376.1 MB
10-Reciprocity - MINDWORX Academy.mp4
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356.8 MB
11-Perceived Effort - MINDWORX Academy.mp4
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268.4 MB
12-Loss Aversion - MINDWORX Academy.mp4
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180.3 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing05 - Choice Architecture
13-Introduction to Choice Architecture - MINDWORX Academy.mp4
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189.4 MB
14-Friction - MINDWORX Academy.mp4
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239.5 MB
15-Choice overload - MINDWORX Academy.mp4
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258.2 MB
16-Defaults - MINDWORX Academy.mp4
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174 MB
17-Salience - MINDWORX Academy.mp4
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277 MB
18-Creativity and Behavioral Economics - MINDWORX Academy.mp4
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161.6 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing06 - Perception of Price and Product
19-Introduction to Perception of Price and Product - MINDWORX Academy.mp4
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245.8 MB
20-Fairness - MINDWORX Academy.mp4
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427.1 MB
21-Anchoring - MINDWORX Academy.mp4
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305.5 MB
22-Decoy and Middle Option - MINDWORX Academy.mp4
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406.9 MB
23-Power of Free - MINDWORX Academy.mp4
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171.4 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing07 - Test and Iterate
24-Test and Iterate - MINDWORX Academy.mp4
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369.2 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing08 - Marketing Tools
25-Iconosquare - MINDWORX Academy.mp4
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171.8 MB
26-CrazyEgg - MINDWORX Academy.mp4
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79.7 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing09 - Case Studies
27-Lemonade by Dan - MINDWORX Academy.mp4
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180.5 MB
28-Bathroom Scale by Dan - MINDWORX Academy.mp4
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211.9 MB
29-Direct Mail Campaign by Rory - MINDWORX Academy.mp4
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103.5 MB
30-Babies of the Borough by Sam - MINDWORX Academy.mp4
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124.6 MB
31-Call Center Scripts by Sam - MINDWORX Academy.mp4
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39.2 MB
32-Better Hand Hygiene by Sam - MINDWORX Academy.mp4
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26.2 MB
33-Selling French Fries by Sam - MINDWORX Academy.mp4
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174.3 MB
34-Designing Job Ads by Matej - MINDWORX Academy.mp4
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337.4 MB
35-Sales Funnel Conversions by Matej - MINDWORX Academy.mp4
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154.3 MB
36-Landing Page by Matej - MINDWORX Academy.mp4
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50.6 MB
37-Creating Healthy Habits by Matej - MINDWORX Academy.mp4
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138.3 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing10 - Thank You
38-Thank you - MINDWORX Academy.mp4
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6.5 MB
My Drive DataMindworx - Behavioral Economics & Psychology in Marketing11 - Worksheets
MWA_Anchoring.pdf
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2.5 MB
MWA_ChoiceOverload.pdf
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4 MB
MWA_Decoy.pdf
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2 MB
MWA_Defaults.pdf
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0.9 MB
MWA_Fairness.pdf
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3.8 MB
MWA_Foreword.pdf
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94.5 KB
MWA_Friction.pdf
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2.1 MB
MWA_Loss-aversion.pdf
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1.1 MB
MWA_Perceived-effort.pdf
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1.4 MB
MWA_PowerOfFree.pdf
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473.6 KB
MWA_Reciprocity.pdf
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712.8 KB
MWA_Salience.pdf
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3.6 MB
MWA_Social-proof.pdf
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4.6 MB
MWA_TestAndIterate.pdf
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332.9 KB
MWA_Uncertainty.pdf
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2 MB