Name

01-W.I.N. Courses by Date

02-On Demandd Workshops

03-The ToolBox

Name

01-W.I.N. Your Measurement Plan

02-W.I.N. Google Analytics Basics

03-W.I.N. Using Google Tag Manager for Retargeting Setup

04-W.I.N. The Measurement Marketing Framework

05-W.I.N. Google Analytics 4 Basics

06-W.I.N. Google Optimize

07-W.I.N. GTM Server-Side

08-W.I.N. GTM Beyond Basics

09-W.I.N. Google Data Studio Basics

10-W.I.N. Google Sheets Basics

11-W.I.N. Google Analytics Setup

12-W.I.N. GTM Basics

13-W.I.N. Search Console

14-W.I.N. Your Optimization Strategy

15-W.I.N. Know Your Numbers

16-W.I.N. Shopify

17-W.I.N. Forecasting Revenue & Results

18-W.I.N. Google Data Studio Dashboards Beyond Basics

19-W.I.N. Google Analytics Beyond Basics

20-W.I.N. Cost Per Acquisition

21-W.I.N. Retention, Churn, Stick, & Cohorts

22-W.I.N. Funnel Tracking

23-W.I.N. Google Analytics Ecommerce

24-W.I.N. JavaScript Basics for Google Tag Manager

25-W.I.N. Traffic Attribution

26-W.I.N. Regular Expressions

27-W.I.N. Facebook Analytics

Name

01-Measurement Planning-The Foundations

02-Using P.O.D. to Measure Behaviors

03-The 10 Minute Audit

04-The Deep Dive Audit

05-W.I.N. Your Measurement Plan Bonus Q&A

00- Lesson 1 intro.mp4

01-Asking the Right Questions.mp4

01-W.I.N. Your Measurement Plan - Lesson 1.pdf

02-Collecting the Right Informationc 2.mp4

03-Taking the Right Actions.mp4

04-RECAP – Lesson 1-The Foundations of Planning Your Measurement.mp4

00-Lesson 2 Intro.mp4

01-Purpose.mp4

01-W.I.N. Your Measurement Plan - Lesson 2.pdf

02-Offer 2.mp4

03-Details.mp4

04-RECAP – Lesson 2- Using P.O.D. to Measure Behaviors.mp4

00- Lesson 3 Intro.mp4

01-.I.N. Your Measurement Plan - Lesson 3.pdf

01-Google Analytics (UA).mp4

02-Google Analytics (GA4).mp4

03-Google Tag Manager.mp4

04-Reports.mp4

05-RECAP – Lesson 3-The 10 Minute Audit.mp4

00- Lesson 4 Intro.mp4

01-Google Analytics (UA).mp4

01-W.I.N. Your Measurement Plan - Lesson 4.pdf

02-Google Analytics (GA4).mp4

03-RECAP – Lesson 4- The Deep Dive Audit.mp4

01-W.I.N. Your Measurement Plan Bonus Q&A.mp4

Name

01-Using Google Analytics The Foundations

02-Measuring Results in Google Analytics

03-Measuring Traffic in Google Analytics

04-Setting Up “Story” in Google Analytics

05-Understanding Ecommerce in Google Analytics

06-W.I.N. Google Analytics Basics Bonus Q&A

00-WIN GA Basics (2021) Lesson 1 Intro.mp4

01-FINAL - W.I.N. Google Analytics Basics - Lesson 1.pdf

01-Navigating reports in GA.mp4

02-Answering Questions in GA.mp4

03-The Super Report.mp4

04-RECAP – Lesson 1- Using Google Analytics- The Foundations.mp4

00-WIN GA Basics (2021) Lesson 2 Intro.mp4

01-FINAL - W.I.N. Google Analytics Basics - Lesson 2.pdf

01-The A.C.E. Model.mp4

02-Goals in Universal Analytics.mp4

03-Conversion Events in Google Analytics 4.mp4

04-RECAP – Lesson 2- Measuring Results in Google Analytics.mp4

00-Measuring Traffic in Google Analytics) Lesson 3 Topic Intro.mp4

01-FINAL - W.I.N. Google Analytics Basics - Lesson 3.pdf

01-How “Traffic” works in Google Analytics.mp4

02-The Basics of Using UTMs.mp4

03-Using UTMs to Tell a Story.mp4

04-RECAP – Lesson 3- Measuring Traffic in Google Analytics.mp4

00-Setting Up “Story” in Google Analytics.mp4

01-FINAL - W.I.N. Google Analytics Basics - Lesson 4.pdf

01-The Useful Truth.mp4

02-Building a Set Up Setup.mp4

03-Improving Your Story.mp4

04-RECAP – Lesson 4- Setting Up Story in Google Analytics.mp4

00-Understanding Ecommerce in Google Analytics.mp4

01-FINAL - W.I.N. Google Analytics Basics - Lesson 5.pdf

01-Standard Ecommerce (Universal).mp4

02-Enhanced Ecommerce (Universal).mp4

03-Ecommerce in GA43.mp4

04-RECAP – Lesson 5- Understanding Ecommerce in Google Analytics.mp4

01-W.I.N. Google Analytics Basics Bonus Q&A.mp4

Name

01-Retargeting Foundations

02-Building Your Retargeting Plan

03-Retargeting 101 Setting Up Facebook

04-Retargeting 101 Setting Up Google Ads

05-Measuring Your Retargeting Performance

06-W.I.N. Google Tag Manager Retargeting Setup Bonus Q&A

00-Retargeting Foundations.mp4

01-Rethinking Retargeting.mp4

01-W.I.N. GTM Retargeting Setup - Lesson 1.pdf

02-The Tools.mp4

03-RECAP – Lesson 1- Retargeting Foundations.mp4

00-Building Your Retargeting Plan.mp4

01-Building a Behavior Map.mp4

01-W.I.N. GTM Retargeting Setup - Lesson 2.pdf

02-Using Triggers to Match Behaviors.mp4

03-RECAP – Lesson 2- Building Your Retargeting Plan.mp4

00-Retargeting 101- Setting Up Facebook.mp4

01-The Facebook Template.mp4

01-W.I.N. GTM Retargeting Setup - Lesson 3.pdf

02-Facebook & GTM Server-Side.mp4

03-RECAP – Lesson 3- Retargeting 101- Setting Up Facebook.mp4

00-Retargeting 101- Setting Up Google Ads.mp4

01-The Google Ads Tags.mp4

01-W.I.N. GTM Retargeting Setup - Lesson 4.pdf

02-Google Ads & GTM Server-Side.mp4

03-Google Ads & Google Analytics.mp4

04-RECAP – Lesson 4- Retargeting 101- Setting Up Google Ads.mp4

00-Measuring Your Retargeting Performance.mp4

01-Using the Framework.mp4

01-W.I.N. GTM Retargeting Setup - Lesson 5.pdf

02-Attribution.mp4

03-Data Studio.mp4

04-RECAP – Lesson 5- Measuring Your Retargeting Performance.mp4

01-W.I.N. Google Tag Manager Retargeting Setup Bonus Q&A.mp4

Name

01-The Foundations

02-The Cave

03-The Valley

04-The Summit

00-The Foundations.mp4

01-An Introduction.mp4

01-FINAL - W.I.N. The Measurement Marketing Framework - Lesson 1.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Intro - The Foundations.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Recap - The Foundations.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Topic 1 - An Introduction….pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Topic 2 - Step 1 Plan.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Topic 3 - Step 2 Build.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Topic 4 - Step 3 Launch.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 1 Topic 5 - The Three Stages.pdf

02-Step 1- Plan.mp4

03-Step 2- Build.mp4

04-Step 3- Launch.mp4

05-The Three Stages.mp4

06-RECAP – Lesson 1- The Foundations.mp4

00-The Cave.mp4

01-FINAL - W.I.N. The Measurement Marketing Framework - Lesson 2.pdf

01-The Cave Plan.mp4

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 2 Recap - The Cave.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 2 Topic 1 - The Cave Plan.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 2 Topic 2 - The Cave Build.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 2 Topic 3 - The Cave Launch.pdf

01-anscript - W.I.N. The Measurement Marketing Framework - Lesson 2 Intro - The Cave.pdf

02-The Cave Build.mp4

03-The Cave Launch.mp4

04-RECAP – Lesson 2- The Cave.mp4

00-The Valley.mp4

01-FINAL - W.I.N. The Measurement Marketing Framework - Lesson 3.pdf

01-The Valley Plan.mp4

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 3 Intro - The Valley.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Recap - The Summit.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Topic 1 - The Summit Plan.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Topic 2 - The Summit Build.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Topic 3 - The Summit Launch.pdf

02-The Valley Build.mp4

03-The Valley Launch.mp4

04-RECAP – Lesson 3- The Valley.mp4

00-The Summit.mp4

01-FINAL - W.I.N. The Measurement Marketing Framework - Lesson 4.pdf

01-The Summit Plan.mp4

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Intro - The Summit.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Recap - The Summit.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Topic 1 - The Summit Plan.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Topic 2 - The Summit Build.pdf

01-Transcript - W.I.N. The Measurement Marketing Framework - Lesson 4 Topic 3 - The Summit Launch.pdf

02-The Summit Build.mp4

03-The Summit Launch.mp4

04-RECAP – Lesson 4- The Summit.mp4

Name

01-Universal Analytics vs GA4

02-The GA4 Foundations

03-Events, Conversions, & Ecommerce in Google Analytics 4

04-Using Google Analytics 4

05-An “Exploration” Deep Dive Free From, Path, & Funnel

06-W.I.N. Google Analytics 4 Basics Bonus Q&A

00-Universal Analytics vs GA4.mp4

01-W.I.N. GA4 Basics - Lesson 1.pdf

01-Why GA4-.mp4

02-The GA4 Tour.mp4

03-Understanding Events in GA4.mp4

04-RECAP – Lesson 1- Universal Analytics vs GA4.mp4

00-The GA4 Foundations.mp4

01-Activating GA4.mp4

01-The GA4 Foundations.pdf

02-Customizing Your Property.mp4

03-Customizing Your Stream.mp4

04-RECAP – Lesson 2- The GA4 Foundations.mp4

00-Events, Conversions, & Ecommerce in Google Analytics 4.mp4

01-W.I.N. GA4 Basics - Lesson 3.pdf

01-Working with GA4 Events.mp4

02-Conversion Events.mp4

03-Ecommerce in GA4.mp4

04-RECAP – Lesson 3- Events, Conversions, & Ecommerce in Google Analytics 4.mp4

00-Using Google Analytics 4.mp4

01-Reports.mp4

01-W.I.N. GA4 Basics - Lesson 4.pdf

02-Explore.mp4

03-Advertising.mp4

04-Configure.mp4

05-RECAP – Lesson 4- Using Google Analytics 4.mp4

00-An “Exploration” Deep Dive- Free From, Path, & Funnel.mp4

01-An “Exploration” Deep Dive- Free From, Path, & Funnel.pdf

01-Free Form Explorations.mp4

02-Path Explorations.mp4

03-Funnel Explorations.mp4

04-RECAP – Lesson 5- An “Exploration” Deep Dive- Free From, Path, & Funnel.mp4

01-Transcript - W.I.N. Google Analytics 4 Basics - Bonus Q _ A.pdf

Name

01-Optimization Foundations

02-Google Optimize Basics

03-Building Your First Split Tests

04-Personalizing the User Experience

05-Understanding Your Results

06-W.I.N. Google Optimize Bonus Q&A

00-Optimization Foundations.mp4

01-Reviewing Forecasting.mp4

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 1 Intro - Optimization Foundations.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 1 Recap - Optimization Foundations.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 1 Topic 1_ Reviewing Forecasting.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 1 Topic 2 - The Expectation Engine.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 1 Topic 3 - Why Google Optimize.pdf

01-W.I.N. Google Analytics 4 Basics Bonus Q&A.mp4

01-W.I.N. Google Optimize - Lesson 1.pdf

02-The Expectation Engine.mp4

03-Why Google Optimize-.mp4

04-RECAP – Lesson 1- Optimizing Foundations.mp4

00-Google Optimize Basics.mp4

01-A Tour of Google Optimize.mp4

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 2 Intro - Google Optimize Basics.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 2 RECAP - Google Optimize Basics.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 2 Topic 1 - A Tour of Google Optimize.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 2 Topic 2 - Installing Google Optimize.pdf

01-W.I.N. Google Optimize - Lesson 2.pdf

02-Installing Google Optimize.mp4

03-RECAP – Lesson 2- Google Optimize Basics.mp4

00-Building Your First Split Tests.mp4

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 3 Intro - Building Your First Split Tests.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 3 RECAP - Building Your First Split Tests.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 3 Topic 2 - Setting Up A_B Split Tests.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 3 Topic 3 - Setting Up Redirect Split Tests.pdf

01-Types of Split Tests.mp4

01-W.I.N. Google Optimize - Lesson 3.pdf

01-ranscript - W.I.N. Google Optimize (2021 Update) - Lesson 3 Topic 1 - Types of Split Tests.pdf

02-Setting Up A-B Split Tests.mp4

03-Setting Up Redirect Split Tests.mp4

04-RECAP – Lesson 3- Building Your First Split Tests.mp4

00-Personalizing the User Experience.mp4

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 4 Intro - Personalizing the User Experience.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 4 RECAP - Personalizing the User Experience.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 4 Topic 1 - Using Personalization.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 4 Topic 2 - Using Banners.pdf

01-Using Personalization.mp4

01-W.I.N. Google Optimize - Lesson 4.pdf

02-Using Banners.mp4

03-RECAP – Lesson 4- Personalizing the User Experience.mp4

00-Understanding Your Results.mp4

01-Traffic Light Optimization.mp4

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 5 Intro - Understanding Your Results.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 5 RECAP - Understanding Your Results.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 5 Topic 1 - Traffic Light Optimization.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 5 Topic 2 - Using Optimization Pipeline.pdf

01-Transcript - W.I.N. Google Optimize (2021 Update) - Lesson 5 Topic 3 - Jumping Into GA.pdf

01-W.I.N. Google Optimize - Lesson 5.pdf

02-Using Optimization Pipeline.mp4

03-Jumping Into GA!.mp4

04-RECAP – Lesson 5- Understanding Your Results.mp4

01-W.I.N. Google Optimize Bonus Q&A.mp4

Name

01-GTM Server-Side Foundations

02-Preparing Your Server-Side Setup

03-Using Server-Side to Set Up Google Analytics

04-Using Server-Side to Set Up Facebook

05-GTM Server-Side Tips & Tricks

06-W.I.N. Google Tag Manager Server-Side Bonus Q&A

00-Lesson 1 Intro - Server-Side Foundations.pdf

01-Are You Ready For GTM Server-Side.mp4

01-Lesson 1 Topic 1 - Are You Ready For GTM Server-Side.pdf

01-Transcript - W.I.N. Google Tag Manager Server-Side - Lesson 1 Intro - Server-Side Foundations.pdf

02- Lesson 1 Topic 2 - Pros and Cons of GTM Server-Side.pdf

02-Pros and Cons of GTM Server-Side.mp4

03-How Server-Side Works.mp4

03- Lesson 1 Topic 3 - How Server-Side Works.pdf

04- Lesson 1 Recap - Server-Side Foundations.pdf

04-RECAP – Lesson 1- GTM Server-Side Foundations.mp4

00-FINAL - W.I.N. Google Tag Manager Server-Side - Lesson 2.pdf

00- Lesson 2 Intro - Preparing Your Server-Side Setup.pdf

01-A Tour of GTM Server-Side.mp4

01- Lesson 2 Topic 1 - A Tour of GTM Server-Side.pdf

02- Lesson 2 Topic 2 - The Basic Setup.pdf

02-The Basic Setup.mp4

03-Customizing Your Setup.mp4

03-Lesson 2 Topic 3 - Customizing Your Setup.pdf

04- Lesson 2 Recap - Preparing Your Server-Side Setup.pdf

04-RECAP – Lesson 2- Preparing Your Server-Side Setup.mp4

00-FINAL - W.I.N. Google Tag Manager Server-Side - Lesson 3.pdf

00-Lesson 3 Intro - Using GTM Server-Side to Set Up Google Analytics.pdf

01- Lesson 3 Topic 1 - Set Up Universal Analytics.pdf

01-Setup Universal Analytics.mp4

02-A Deep-Dive TBV.mp4

02- Lesson 3 Topic 2 - A Deep-Dive TBV.pdf

03-Lesson 3 Topic 3 - Set Up Google Analytics 4.pdf

03-Setup Google Analytics 4.mp4

04- Lesson 3 Recap - Using GTM Server-Side to Set Up Google Analytics.pdf

04-RECAP – Lesson 3- Using Server-Side to Set Up Google Analytics.mp4

00-FINAL - W.I.N. Google Tag Manager Server-Side - Lesson 4.pdf

00-Lesson 4 Intro - Using GTM Server-Side to Set Up Facebook.pdf

01-Transcript - W.I.N. Google Tag Manager Server-Side - Understanding The Facebook Conversions API.pdf

01-Understanding The Facebook Conversions API.mp4

02-Lesson 4 Topic 2 - The Basic Setup of Facebook Events.pdf

02-The Basic Setup of Facebook Events.mp4

03-Cleaning Up Your Facebook Events.mp4

03-Transcript - W.I.N. Google Tag Manager Server-Side - Lesson 4 Topic 3 - Cleaning Up Your Facebook Events.pdf

04-Lesson 4 Recap - Using GTM Server-Side to Set Up Facebook.pdf

04-RECAP – Lesson 4- Using Server-Side to Set Up Facebook.mp4

00-FINAL - W.I.N. Google Tag Manager Server-Side - Lesson 5.pdf

00- Lesson 5 Intro - GTM Server-Side Tips _ Tricks.pdf

01- Lesson 5 Topic 1 - Upgrading Your Server.pdf

01-Upgrading Your Server.mp4

02-Facebook Deduplication.mp4

02- Lesson 5 Topic 2 - Facebook Deduplication.pdf

03- Lesson 5 Topic 3 - Understanding Template.pdf

03-Understanding Template.mp4

04-Lesson 5 Topic 4 - Understanding Cookies.pdf

04-Understanding Cookies.mp4

05-Lesson 5 Topic 5 - Using Preview Mode With Other Services.pdf

05-Using Preview Mode With Other Services.mp4

06-Lesson 5 Topic 6 - Managing Your Costs.pdf

06-Managing Your Costs.mp4

07- Lesson 5 Recap - GTM Server-Side Tips _ Tricks.pdf

07-RECAP – Lesson 5- GTM Server-Side Tips & Tricks.mp4

01-Transcript - W.I.N. Google Tag Manager Server-Side - Q and A.pdf

01-W.I.N. Google Tag Manager Server-Side Bonus Q&A.mp4

Name

01-Beyond “Basic” Settings for Tags, Triggers, & Variables

02-Exploring Advanced “Build-In” Variables

03-Working with Templates & Element Visibility

04-Enhancing GTM with 3rd Party Tools

05-Understanding GTM Server Side

00-Beyond “Basic” Settings for Tags, Triggers, & Variables.mp4

01-Advanced Tagging Options.mp4

01-FINAL - - Lesson 1.pdf

01-Transcript - (2021 Update) - Lesson 1 Intro - .pdf

01-Transcript - (2021 Update) - Lesson 1 Recap - .pdf

01-Transcript - (2021 Update) - Lesson 1 Topic 1 - Advanced Tagging Options.pdf

01-Transcript - (2021 Update) - Lesson 1 Topic 2 - Advanced Trigger Options.pdf

01-Transcript - (2021 Update) - Lesson 1 Topic 3 - Advanced Variable Options.pdf

02-Advanced Trigger Options.mp4

03-Advanced Variable Options.mp4

04-RECAP – Lesson 1- Beyond “Basic” Settings for Tags, Triggers, & Variables.mp4

01-FINAL - - Lesson 2.pdf

01-JavaScript vs. Custom JavaScript Variables.mp4

01-Transcript - (2021 Update) - Lesson 2 Intro - Exploring Advanced “Build-In” Variables.pdf

01-Transcript - (2021 Update) - Lesson 2 Recap - Exploring Advanced “Build-In” Variables.pdf

01-Transcript - (2021 Update) - Lesson 2 Topic 1 - JavaScript vs. Custom JavaScript Variables.pdf

01-Transcript - (2021 Update) - Lesson 2 Topic 2 - Lookup vs. RegEx Table Variables.pdf

01-Transcript - (2021 Update) - Lesson 2 Topic 3 - Reviewing the ‘Basic' Variables.pdf

02-Exploring Advanced “Build-In” Variables.mp4

02-Lookup vs. RegEx Table Variables.mp4

03-Reviewing the ‘Basic' Variables.mp4

04-RECAP – Lesson 2- Exploring Advanced “Build-In” Variables.mp4

00-Working with Templates & Element Visibility.mp4

01-Custom TAG Templates.mp4

01-FINAL - - Lesson 3.pdf

01-Transcript - (2021 Update) - Lesson 3 Intro - Working with Templates _ Element Visibility.pdf

01-Transcript - (2021 Update) - Lesson 3 Recap - Working with Templates _ Element Visibility.pdf

01-Transcript - (2021 Update) - Lesson 3 Topic 1 - Custom TAG Templates.pdf

01-Transcript - (2021 Update) - Lesson 3 Topic 2 - Custom VARIABLE Templates.pdf

01-Transcript - (2021 Update) - Lesson 3 Topic 3 - The Element Visibility Trigger.pdf

02-Custom VARIABLE Templates.mp4

03-The Element Visibility Trigger.mp4

04-RECAP – Lesson 3- Working with Templates & Element Visibility.mp4

00-Enhancing GTM with 3rd Party Tools.mp4

01-3rd Party Extensions.mp4

01-Enhancing GTM with 3rd Party Tools.pdf

01-FINAL - - Lesson 4.pdf

01-Transcript - (2021 Update) - Lesson 4 Recap - Enhancing GTM with 3rd Party Tools.pdf

01-Transcript - (2021 Update) - Lesson 4 Topic 1 - 3rd Party Extensions.pdf

01-Transcript - (2021 Update) - Lesson 4 Topic 2 - 3rd Party Utilities.pdf

01-ranscript - (2021 Update) - Lesson 4 Topic 3 - 3rd Party Resources.pdf

02-3rd Party Utilities.mp4

03-3rd Party Resources.mp4

04-RECAP – Lesson 4- Enhancing GTM with 3rd Party Tools.mp4

00-Understanding GTM Server Side.mp4

01-FINAL - - Lesson 5.pdf

01-Transcript - (2021 Update) - Lesson 5 Intro - Understanding GTM Server Side.pdf

01-Transcript - (2021 Update) - Lesson 5 Recap - Understanding GTM Server Side.pdf

01-Transcript - (2021 Update) - Lesson 5 Topic 1 - What Is Server Side.pdf

01-Transcript - (2021 Update) - Lesson 5 Topic 2 - Pros _ Cons.pdf

01-What Is Server Side.mp4

02-Pros & Cons.mp4

03-RECAP – Lesson 5- Understanding GTM Server Side.mp4

Name

01-Planning Your Dashboard

02-Building Your First Dashboard

03-Customizing Your Dashboard

04-Working With Data Sources

05-Dashboarding Design, Tips, & Tricks

06-W.I.N. Google Data Studio Dashboard Basics Bonus Q&A

00-Planning Your Dashboard.mp4

01-The QIA Model.mp4

01-Transcript - - Lesson 1 Intro - Planning Your Dashboards.pdf

01-Transcript - - Lesson 1 Recap - Planning Your Dashboards.pdf

01-Transcript - - Lesson 1 Topic 1 - The QIA Model.pdf

01-Transcript - - Lesson 1 Topic 2 - The Role Play.pdf

01-W.I.N. Google Data Studio Basics - Lesson 1 - FINAL.pdf

02-The Role Play.mp4

03-RECAP – Lesson 1- Planning Your Dashboards.mp4

00-Building Your First Dashboard.mp4

01-A Tour of Google Data Studio.mp4

01-Transcript - - Lesson 2 Intro - Building Your First Dashboard.pdf

01-Transcript - - Lesson 2 Recap - Building Your First Dashboard.pdf

01-Transcript - - Lesson 2 Topic 1 - A Tour of Google Data Studio.pdf

01-Transcript - - Lesson 2 Topic 2 - Creating a Results _ How Dashboard.pdf

01-W.I.N. Google Data Studio Basics - Lesson 2 - FINAL.pdf

02-Creating “Results & How” Dashboard.mp4

03-RECAP – Lesson 2- Building Your First Dashboard.mp4

00-Customizing Your Dashboard.mp4

01-Measuring the Costumer Journey (Sales Funnel).mp4

01-Transcript - - Lesson 3 Intro - Customizing Your Dashboard.pdf

01-Transcript - - Lesson 3 Recap - Customizing Your Dashboard.pdf

01-Transcript - - Lesson 3 Topic 1 - Measuring the Customer Journey (Sales Funnel).pdf

01-Transcript - - Lesson 3 Topic 2 - Measuring Conversion Rates.pdf

01-Transcript - - Lesson 3 Topic 3 - Getting Answer From Your Dashboard.pdf

01-W.I.N. Google Data Studio Basics - Lesson 3 - FINAL.pdf

02-Measuring Conversion Rates.mp4

03-Getting Answer From Your Dashboard.mp4

04-RECAP – Lesson 3- Customizing Your Dashboard.mp4

00-Working With Data Sourceso.mp4

01-Transcript - - Lesson 4 Intro - Working With Data Sources.pdf

01-Transcript - - Lesson 4 Recap - Working With Data Sources.pdf

01-Transcript - - Lesson 4 Topic 1 - Using Google Connectors.pdf

01-Transcript - - Lesson 4 Topic 2 - Using Google Sheets with Google Data Studio.pdf

01-Transcript - - Lesson 4 Topic 3 - Using Partner Connectors.pdf

01-Transcript - - Lesson 4 Topic 4 - Managing Your Data Sources.pdf

01-Using Google Connectors.mp4

01-W.I.N. Google Data Studio Basics - Lesson 4 - FINAL.pdf

02-Using Google Sheets with Google Data Studio.mp4

03-Using Partner Connectors.mp4

04-Managing Your Data Sources.mp4

05-RECAP – Lesson 4- Working With Data Sources.mp4

01-Adding Style (Dashboard Level).mp4

01-Dashboarding Design, Tips, & Tricks.mp4

01-Transcript - - Lesson 5 Intro - Dashboard Design, Tips, _ Tricks.pdf

01-Transcript - - Lesson 5 Recap - Dashboard Design, Tips, _ Tricks.pdf

01-Transcript - - Lesson 5 Topic 1 - Adding Style (Dashboard Level).pdf

01-Transcript - - Lesson 5 Topic 2 - Adding Style (Chart Elements).pdf

01-Transcript - - Lesson 5 Topic 3 - Making Your Dashboard Easier to Use.pdf

01-Transcript - - Lesson 5 Topic 4 - Organizing Your Dashboards.pdf

01-W.I.N. Google Data Studio Basics - Lesson 5 - FINAL.pdf

02-dding Style (Chart Elements).mp4

03-Making Your Dashboard Easier to Use.mp4

04-Organizing Your Dashboards.mp4

05-RECAP – Lesson 5- Dashboard Design, Tips, & Tricks.mp4

00-WIN Google Data Studio Basics Bonus QA.mp4

01-Transcript - - Bonus Q _ A.pdf

Name

01-A Tour of Google Sheets

02-Logic & Linking

03-Functions and Formats

04-A Tour of Tools

05-W.I.N. Google Sheets Basics Bonus Q&A

00-A Tour of Google Sheets.mp4

01-INAL - W.I.N. Google Sheets Basics - Lesson 1.pdf

01-The Layout.mp4

01-Transcript - W.I.N. Google Sheets Basics - Lesson 1 Intro - A Tour of Google Sheets.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 1 Recap - A Tour of Google Sheets.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 1 Topic 1 - The Layout.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 1 Topic 2 - Managing Cells.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 1 Topic 3 - Managing Sheets.pdf

02-Managing Cells.mp4

03-Managing Sheets.mp4

04-Managing Spreadsheets.mp4

04-Transcript - W.I.N. Google Sheets Basics - Lesson 1 Topic 4 - Managing Spreadsheets.pdf

05-RECAP – Lesson 1- A Tour of Google Sheets.mp4

00-Logic & Linking.mp4

01-FINAL - W.I.N. Google Sheets Basics - Lesson 3.pdf

01-Linking Cells & Sheets.mp4

01-Transcript - W.I.N. Google Sheets Basics - Lesson 3 Intro - Logic _ Linking.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 3 Topic 1 - Linking Cells _ Sheets.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 3 Topic 2 - Nesting Functions.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 3 Topic 3 - Advanced Formatting.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 3 Topic 4 - Advanced Functions.pdf

01-ranscript - W.I.N. Google Sheets Basics - Lesson 3 Recap - Logic _ Linking.pdf

02-Nesting Functions.mp4

03-Advance Formatting.mp4

04-Advance Functions.mp4

05-RECAP – Lesson 3- Logic & Linking.mp4

00-Functions and Formats.mp4

01-FINAL - W.I.N. Google Sheets Basics - Lesson 2.pdf

01-Math Functions.mp4

01-Transcript - W.I.N. Google Sheets Basics - Lesson 2 Intro - Functions _ Formats.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 2 Recap - Functions _ Formats.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 2 Topic 1 - Math Functions.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 2 Topic 2 - Logic Functions.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 2 Topic 3 - Formatting Tips.pdf

02-Logic Functions2.mp4

03-Formatting Tips.mp4

04-RECAP – Lesson 2- Formulas and Formats.mp4

00-A Tour of Tools.mp4

01-FINAL - W.I.N. Google Sheets Basics - Lesson 4.pdf

01-Traffic Tracker -UTM Builder.mp4

01-Transcript - W.I.N. Google Sheets Basics - Bonus Q _ A.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 4 Intro - A Tour of Tools.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 4 Recap - A Tour of Tools.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 4 Topic 1 - Traffic Tracker UTM Builder.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 4 Topic 2 - Google Analytics Audit.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 4 Topic 3 - Optimization Planning Pipeline.pdf

01-Transcript - W.I.N. Google Sheets Basics - Lesson 4 Topic 4 - Power Planner.pdf

02-Google Analytics Audit.mp4

03-Optimization Planning Pipeline.mp4

04-Power Planner.mp4

05-RECAP – Lesson 4- A Tour of Tools.mp4

00-W.I.N. Google Sheets Basics Bonus Q&A.mp4

01-Transcript - W.I.N. Google Sheets Basics - Bonus Q _ A.pdf

Name

01-Ready! Fire! Aim! What

02-Structure Starts Story

03-Fixing Traffic Attribution

04-Building Your Views

05-W.I.N. Google Analytics Setup Bonus Q&A

00-Ready! Fire! Aim! What.mp4

01-W.I.N. Google Analytics Setup - Lesson 1 - FINAL.pdf

01-Why Your Setup Needs to be Set Up.mp4

02-The Big Three.mp4

03-RECAP – Lesson 1- Ready! Fire! Aim! What-!-.mp4

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 1 Intro - Ready! Fire! Aim! What.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 1 Recap - Ready! Fire! Aim! What.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 1 Recap - Ready! Fire! Aim! What_2.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 1 Topic 1 - Why Your Setup Needs to be Set Up.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 1 Topic 2 - The Big Three.pdf

00-Structure Starts Story.mp4

01-Accounts.mp4

02-Properties.mp4

03-Views.mp4

04-Planning Your Structure.mp4

05-RECAP – Lesson 2- Structure Starts Story.mp4

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 2 Intro - Structure Starts Story.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 2 Recap - Structure Starts Story.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 2 Topic 1 - Accounts.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 2 Topic 2 - Properties.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 2 Topic 3 - Views.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 2 Topic 3 - Views_2.pdf

W.I.N. Google Analytics Setup - Lesson 2 - FINAL.pdf

00-Fixing Traffic Attribution.mp4

01-Self-Referred Traffic.mp4

02-Cross-Domain Traffic.mp4

03-Fractured Traffic.mp4

04-RECAP – Lesson 3- Fixing Traffic Attribution.mp4

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 3 Intro - Fixing Traffic Attribution.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 3 Recap - Fixing Traffic Attribution.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 3 Topic 1 - Self-Referred Traffic.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 3 Topic 2 - Cross-Domain Traffic.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 3 Topic 3 - Fractured Traffic.pdf

W.I.N. Google Analytics Setup - Lesson 3 - FINAL.pdf

00-Building Your Views.mp4

01-Creating Views.mp4

02-Goals.mp4

03-Filters.mp4

04-RECAP – Lesson 4- Building Your Views.mp4

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 4 Intro - Building Your Views.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 4 Recap - Building Your Views.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 4 Topic 1 - Creating Views.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 4 Topic 2 - Goals.pdf

Transcript - W.I.N. Google Analytics Setup 2021 Update - Lesson 4 Topic 3 - Filters.pdf

W.I.N. Google Analytics Setup - Lesson 4 - FINAL.pdf

00-W.I.N. Google Analytics Setup Bonus Q&A.mp4

Transcript - W.I.N. Google Analytics Setup 2021 Update - Bonus Q and A.pdf

Name

01-Tag Manager Saves The Day

02-Parts & Pieces

03-Google Analytics… But Better

04-Scripts, Pixels & Possibilities

05-Advanced Engagement

06-The Data Layer (Your Future Awaits)

07-Keeping It Clean & Organized

08-W.I.N. Google Tag Manager Basics Bonus Q&A

00-Tag Manager Saves The Day.mp4

01-Origin Story.mp4

02-Where GTM Fits in Measurement.mp4

03-Google Tag Manager vs. Google Analytics.mp4

04-Getting Access to Google Tag Manager.mp4

05-Using The Behavior Map to Plan.mp4

06-RECAP – Lesson 1- Tag Manager Saves the Day!.mp4

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Intro - Tag Manager Saves The Day.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Recap - Tag Manager Saves The Day.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Topic 1 - Origin Story.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Topic 2 - Where GTM Fits in Measurement.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Topic 3 - Google Tag Manager vs. Google Analytics.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Topic 4 - Getting Access to Google Tag Manager.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 1 Topic 5 - Using The Behavior Map to Plan.pdf

W.I.N. Google Tag Manager Basics - Lesson 1 - FINAL.pdf

00-Parts & Pieces.mp4

01-Tags, Triggers & Variables.mp4

02-Preview Mode.mp4

03-The Data Layer.mp4

04-Overview, Folders, & Workspaces.mp4

05-Versions & Admin.mp4

06-RECAP – Lesson 2- Tag Manager Saves the Day!.mp4

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Intro - Parts and Pieces.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Recap - Parts and Pieces.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Topic 1 - Tags, Triggers _ Variables.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Topic 2 - Preview Mode.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Topic 3 - The Data Layer.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Topic 4 - Overview, Folders, and Workspaces.pdf

Transcript - W.I.N. Google Tag Manager Basics 2021 Update - Lesson 2 Topic 5 - Versions and Admin.pdf

W.I.N. Google Tag Manager Basics - Lesson 2 - FINAL.pdf