My Drive DataKhalid M - Facebook Marketing School
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Facebook Ads Training - Lessons from a Former Facebook Employee
me
May 20, 2020 me
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My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee
Name
Owner
Last modified
File size
01-Introduction
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02-Facebook's Ad Ecosystem
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03-How to WIN the Facebook ad auction
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04-What the Best Advertisers Do
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05-How to Build Amazing Ads
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06-Newly Added Content!
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07-Conclusion
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My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee01-Introduction
02-Brands Built Entirely on Facebook & Instagram - What do They Know-.mp4
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03-About Me.mp4
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6.3 MB
04-What You'll Learn in this Course.mp4
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04-What You'll Learn in this Course.pdf
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05-Agenda for This Course.mp4
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05-Screen Shot 2019-12-19 at 5.56.30 PM.png
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My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee02-Facebook's Ad Ecosystem
01-Facebook's Ad Ecosystem and the 10 Year Roadmap.mp4
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01-Welcome!.mp4
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02-Beyond the Facebook Blue App.mp4
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02-Screen Shot 2019-12-18 at 4.13.35 PM.png
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02-Screen Shot 2019-12-18 at 4.13.59 PM.png
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03-Cross-Channel, Cross-Device, Identity Tracking.mp4
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04-Screen Shot 2019-12-18 at 4.31.57 PM.png
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04-The Emergence of Digital Native Companies, Built on Facebook and Instagram.mp4
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05-Programming the Right Instructions- Campaign Objectives.mp4
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06-Modern Problems Require Modern Solutions.mp4
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07-ad ecosystem quiz! _ khalid h's facebook marketing school.pdf
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08-NEW- Ads Manager Part 1- Beginner 101, Navigation, and Reporting.mp4
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78.2 MB
08-NEW_ Ads Manager Part 1_ Beginner 101, Navigation, and Reporting.pdf
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09-NEW- Campaign Structures- Evolving From Basic to Advanced.mp4
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115.1 MB
My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee03-How to WIN the Facebook ad auction
01-How the Facebook Ad Auction Works.mp4
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02-Screen Shot 2019-12-24 at 12.15.05 PM (1).png
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02-Screen Shot 2019-12-24 at 12.15.05 PM.png
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02-The Underlying Auction Formula That Runs EVERYTHING .mp4
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03-How to Win at the Auction.mp4
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03-Screen Shot 2019-12-13 at 3.03.07 PM.png
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04-Minimizing Constraints on Delivery .mp4
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05-Why are Lookalike Audiences So Powerful-.mp4
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06-Building a Robust Lookalike Targeting Strategy.mp4
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06-Screen Shot 2019-12-15 at 11.00.20 AM (1).png
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06-Screen Shot 2019-12-15 at 11.00.20 AM.png
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06-Screen Shot 2019-12-15 at 11.00.27 AM (1).png
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06-Screen Shot 2019-12-15 at 11.00.27 AM.png
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07-NEW- A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) .mp4
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08-The 'Learning Stage' of Optimization .mp4
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09-Preventing 'Significant Edits' & Learning Resets.mp4
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09-Screen Shot 2019-12-15 at 12.56.59 PM.png
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10-What Exactly is the Facebook Pixel- Why is it a MUST-.mp4
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11-Facebook Pixel Implementation Principles.mp4
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11-Screen Shot 2019-12-15 at 3.39.15 PM.png
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12-Placement Liquidity (Automatic Placements & Asset Customization) .mp4
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13-Post-Click User Experience .mp4
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13-Screen Shot 2019-12-15 at 3.50.49 PM (1).png
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13-Screen Shot 2019-12-15 at 3.50.49 PM.png
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14-Key Takeaways.mp4
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14-Screen Shot 2019-12-15 at 3.51.03 PM (1).png
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14-Screen Shot 2019-12-15 at 3.51.03 PM.png
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15-ad auction quiz! _ khalid h's facebook marketing school.pdf
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94 KB
My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee04-What the Best Advertisers Do
01-Who are the Best- Why Should We Care What They Do.mp4
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02-The Automation Mindset .mp4
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03-5 Principles to Remember.mp4
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03-Screen Shot 2019-12-19 at 10.58.14 AM (1).png
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03-Screen Shot 2019-12-19 at 10.58.14 AM.png
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04-1. Automated Account Structures.mp4
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04-Screen Shot 2019-12-19 at 11.18.53 AM (1).png
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04-Screen Shot 2019-12-19 at 11.18.53 AM.png
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05-2. A) Campaign Budget Optimization .mp4
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05-Screen Shot 2019-12-19 at 11.51.38 AM (1).png
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05-Screen Shot 2019-12-19 at 11.51.38 AM.png
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06-2. B) Example of Campaign Structure.mp4
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06-Screen Shot 2019-12-19 at 1.20.07 PM.png
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07-3. A) Bid-Constrained vs Budget-Constrained.mp4
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08-3. B) Manual Bidding - How Do You Do It-.mp4
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09-3. C) Manual Bidding - How Does It Actually Work-.mp4
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09-Screen Shot 2019-12-19 at 1.18.23 PM (1).png
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09-Screen Shot 2019-12-19 at 1.18.23 PM.png
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10-3. D) Manual Bidding Examples - How to Choose the Right Bid Amount .mp4
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10-Screen Shot 2019-12-19 at 12.59.01 PM.png
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11-3. E) Advanced Bidding Strategy with LTV Cohorts .mp4
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11-Screen Shot 2019-12-19 at 1.35.08 PM.png
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12-3. F) Cost Cap vs Bid Cap vs Target Cost Bidding.mp4
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13-4. Laser Focused on Signal Volume .mp4
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13-Screen Shot 2019-12-19 at 1.36.27 PM (1).png
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13-Screen Shot 2019-12-19 at 1.36.27 PM.png
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14-5. Fully Leveraged Targeting Capabilities.mp4
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15-Key Takeaways .mp4
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15-Screen Shot 2019-12-19 at 2.18.54 PM.png
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16-what the best advertisers do - quiz! _ khalid h's facebook marketing school.pdf
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My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee05-How to Build Amazing Ads
01-The Mobile Attention Span .mp4
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02-Creative Best Practices and Considerations.mp4
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03-Stories Feed Video Static = Winning Combination.mp4
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04-Deconstructing Excellent Ads - Part 1 .mp4
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05-Deconstructing Excellent Ads - Part 2.mp4
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06-Deconstructing Excellent Ads - Part 3.mp4
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07-Adding Motion to Static Images (Cinemagraphs).mp4
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08-The Ad Library - An Incredible Tool No-one Knows About .mp4
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08-The Ad Library - An Incredible Tool No-one Knows About.pdf
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09-Animoto - My Choice for Building Great Ads .mp4
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09-Animoto - My Choice for Building Great Ads.pdf
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10-Creative Hub Gallery - For Inspiration & Exploring New Formats.mp4
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10-Creative Hub Gallery - For Inspiration & Exploring New Formats.pdf
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33.1 KB
11-Native Ads Manager Editor - Quick & Easy Templates.mp4
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12- Canva - General Design Resource with Templates .mp4
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12- Canva - General Design Resource with Templates.pdf
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13-Key Takeaways .mp4
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13-Screen Shot 2019-12-19 at 4.06.55 PM (1).png
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13-Screen Shot 2019-12-19 at 4.06.55 PM.png
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14-how to build amazing ads - quiz! _ khalid h's facebook marketing school (1).pdf
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14-how to build amazing ads - quiz! _ khalid h's facebook marketing school.pdf
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My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee06-Newly Added Content!
01-Lead Ads Part 1- What are Lead Ads & Who Should Use Them- .mp4
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47.1 MB
02-Lead Ads Part 2- Why Use Lead Ads-.mp4
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41.2 MB
03-Lead Ads Part 3- Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mp4
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04-Lead Ads Part 4- Best Practices.mp4
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05-eCommerce Campaign Structure Guide.mp4
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363.8 MB
06- Dynamic Creative- Super-Easy, Automated Ad Creation.mp4
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125.3 MB
07-Ad Policy Part 1- Policy Compliance.mp4
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08-Ad Policy Part 2- Preventing Disables, Appeals, Limiting Impact on Business, and More.mp4
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09-Scaling Ad Spend Part 1- Case Study + Prerequisites.mp4
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10-Scaling Ad Spend Part 2- How I Scale, Scaling Tactics, and Leaky Buckets.mp4
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11-The Audience Overlap Analysis Tool.mp4
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12-Conversion Optimization Windows.mp4
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13-COLD Starts- How to Start with No Data, the Cascading Method.mp4
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14-Dynamic Ads Part 1- Intro, Benefits, and Requirements.mp4
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15-Dynamic Ads Part 2- Step-by-Step Tutorial.mp4
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My Drive DataKhalid M - Facebook Marketing SchoolFacebook Ads Training - Lessons from a Former Facebook Employee07-Conclusion
01-Congrats on Finishing the Course! .mp4
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01-Congrats on Finishing the Course! .pdf
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