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01-Facebook Ads Training For Beginners

02-FB Marketing School - Core Course 2022

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01-Your Companion Playbook

02-Foundational Knowledge - Before You Create a Campaign

03-Tutorial-Setting Up Your Ad Account

04-Creating and Launching Your Ad Campaign

05-Advancing Your Knowledge & Sharing Feedback

01-Beginners Course Playbook _ Worksheets.pdf

01-Campaign Building Framework - Templates.pptx

01- Introduction, Agenda, and My Objective.mp4

02-About Me How I've Made Millions of Dollars of Mistakes.mp4

03-The Incredible Potential of Facebook Ads.mp4

04-Challenges-Where Do Most People Go Wrong.mp4

05-Meta's Connected Ecosystem of Platforms.mp4

06-Understanding Facebook Campaign Structure.mp4

01-Create Your Facebook Page .mp4

02- (Optional) Create Your Instagram Page.mp4

03-Create Your Meta Business Suite (Business Manager).mp4

04- Create Your Ad Account & Setup A Payment Method.mp4

01-Planning With Campaign Builder Framework.mp4

02-Campaign Creation & Choosing an Objective.mp4

03-Adding the Facebook Pixel to Your Site.mp4

04-Ad Set Creation.mp4

05-Creating an Ad and Launching Your Campaign.mp4

01-Advancing Your Knowledge and Skills.mp4

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01-Introduction

02-Facebook's Ad Ecosystem

03-How to WIN the Facebook ad auction

04-What the Best Advertisers Do

05-How to Build Amazing Ads

06-Advanced Lessons

07-Newly Added Content

08-Bonus - The 'Cascading Method' For Starting From Scratch

09-Bonus - Live Q&A Recordings & Knowledge Base

10-Conclusion

01-Welcome! Introduction & How to Go Through the Course.mp4

02-Brands Built Entirely on Facebook & Instagram - What do They Know.mp4

03-About Me.mp4

04-What You'll Learn in this Course.mp4

04-What You'll Learn in this Course.pdf

05-Agenda for This Course.mp4

05-Agenda for This Course.pdf

01-Facebook's Ad Ecosystem and the 10 Year Roadmap.ts

02-Beyond the Facebook Blue App.ts

03-Cross-Channel, Cross-Device, Identity Tracking.ts

04-The Emergence of Digital Native Companies, Built on Facebook and Instagram.mp4

05-Programming the Right Instructions Campaign Objectives.mp4

06-Modern Problems Require Modern Solutions.ts

07-NEW - Ads Manager Part 1 Beginner 101, Navigation, and Reporting.mp4

08-NEW - Campaign Structures - Evolving From Basic to Advanced.mp4

01-How the Facebook Ad Auction Works.mp4

02-The Underlying Auction Formula That Runs EVERYTHING.mp4

03-How to Win at the Auction.mp4

04-Minimizing Constraints on Delivery.ts

05-Why are Lookalike Audiences So Powerful.ts

06-Building a Robust Lookalike Targeting Strategy.mp4

07-NEW - A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager).mp4

08-The 'Learning Stage' of Optimization.ts

09-Preventing 'Significant Edits' & Learning Resets.mp4

10-What Exactly is the Facebook Pixel - Why is it a MUST.mp4

11-Facebook Pixel Implementation Principles.mp4

12-Placement Liquidity (Automatic Placements & Asset Customization).mp4

13-Post-Click User Experience.mp4

14-Key Takeaways.mp4

01-Who are the Best - Why Should We Care What They Do.ts

02-The Automation Mindset.ts

03-5 Principles to Remember.ts

04-1. Automated Account Structures.mp4

05-2. A) Campaign Budget Optimization.mp4

06-2. B) Example of Campaign Structure.ts

07-3. A) Bid-Constrained vs Budget-Constrained.mp4

08-3. B) Manual Bidding - How Do You Do It.mp4

09-3. C) Manual Bidding - How Does It Actually Work.mp4

10-3. D) Manual Bidding Examples - How to Choose the Right Bid Amount.mp4

11-3. E) Advanced Bidding Strategy with LTV Cohorts.ts

12-3. F) Cost Cap vs Bid Cap vs Target Cost Bidding.mp4

13-4. Laser Focused on Signal Volume.mp4

14-5. Fully Leveraged Targeting Capabilities.mp4

15-Key Takeaways.ts

01-The Mobile Attention Span.ts

02-Creative Best Practices and Considerations.ts

03-Stories + Feed Video + Static = Winning Combination.ts

04-Deconstructing Excellent Ads - Part 1.mp4

05-Deconstructing Excellent Ads - Part 2.mp4

06-Deconstructing Excellent Ads - Part 3.ts

07-Adding Motion to Static Images (Cinemagraphs).ts

08-The Ad Library - An Incredible Tool No-one Knows About.mp4

09-Animoto - My Choice for Building Great Ads.mp4

10-Creative Hub Gallery - For Inspiration & Exploring New Formats.ts

11-Native Ads Manager Editor - Quick & Easy Templates.ts

12-Canva - General Design Resource with Templates.ts

13-Key Takeaways.mp4

01-Lead Ads Part 1 What are Lead Ads & Who Should Use Them.mp4

02-Lead Ads Part 2 Why Use Lead Ads.mp4

03-Lead Ads Part 3 Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mp4

04-Lead Ads Part 4 Best Practices.mp4

05-eCommerce Campaign Structure Guide.mp4

06-Dynamic Creative - Super-Easy, Automated Ad Creation.mp4

07-Scaling Ad Spend Part 1 Case Study + Prerequisites.mp4

08-Scaling Ad Spend Part 2 How I Scale, Scaling Tactics, and Leaky Buckets.mp4

09-Dynamic Ads Part 1 - Intro, Benefits, and Requirements.mp4

10-Dynamic Ads Part 2 - Step-by-Step Tutorial.mp4

11-Advanced Retargeting & Ad Decay Model.mp4

01-The 'Learning Limited' Notice and The Optimization Spectrum.mp4

02-The Audience Overlap Analysis Tool.mp4

03-Video Poll Ad Unit Quick Tutorial.mp4

04-Conversion Optimization Windows.mp4

05-Ad Policy Part 1 Policy Compliance.mp4

06-Ad Policy Part 2 Preventing Disables, Appeals, Limiting Impact on Business, and More.mp4

07-Ad Policy Part 3 How to Create Backup Business Manager, Ad Accounts, and Audiences.mp4

08-Apple’s iOS 14 Update, and 4 Steps You Can Take to Minimize the Impact.mp4

08-Resources.pdf

09-NEW - How to Build Multiple Ad Variations, Quickly, with Canva.mp4

01-COLD Starts Part 1 - How to Start with No Data, the Cascading Method.mp4

02-COLD Starts Part 2 - Step-by-Step Tutorial.mp4

00-FB Marketing School Q&A Knowledge Base.docx

01-Live Q&A Recording #1.mp4

02-Live Q&A Recording #2.mp4

03-Live Q&A Recording #3.mp4

04-Live Q&A Recording #4.mp4

05-Live Q&A Recording #5.mp4

06-Live Q&A Recording #6.mp4

07-Live Q&A Recording #7.mp4

01-Congrats on Finishing the Course!.mp4

01-Resources.pdf