Name

1 INTRODUCTION TO VIDEO ADS

2 THE AD PLAYBOOK

3 THE ELEMENTS OF A PROFITABLE VIDEO AD

4 THE 4 FOOLPROOF AD FORMULAS

5 CREATING ENTERTAINING, INFORMATIONAL AND EFFECTIVE ADS

6 PRODUCING YOUR AD

7 BEFORE YOU WRITE

8 WRITING YOUR INFORMER AD

9 WRITING YOUR LIFELONG FAN AD

10 WRITING YOUR ORIGIN STORY AD

11 WRITING YOUR OPPORTUNITY AD

12 VISUALS

Bonuses

#10657 - 'Video Ads Bootcamp I Jumpcut'.jpg

#10658 - 'Video Ads Bootcamp I Jumpcut'.jpg

Congratulations - You've Finished the Course.mp4

1-Meet The Expert.mp4

1.1 The Pros and Cons of Different Ad.pdf

1.2 The Two Types of Marketing.pdf

1.3 Elements of a Successful Ad.pdf

2-The Pros and Cons of Different Ad Types.mp4

3-Affinity Marketing vs. Direct Marketing.mp4

6 Elements of a Successful Video Ad.mp4

2.1 Why Customers Dictate Great Ads.pdf

2.2 Quantitative vs. Qualitative - Why Data Matters.pdf

2.3 Going Deep with The Why Method.pdf

2.4 The Ad Playbook Overview.pdf

2.5 Building Your Ad Playbook The Founder’s Questionnaire.pdf

2.6 Building Your Ad Playbook Customer Interviews.pdf

2.7 Building your Ad Playbook Customer Surveys.pdf

4-Why Customers Dictate Great Ads.mp4

5-Quantitative vs. Qualitative- Why Data Matters.mp4

6-Going Deep with The Why Method.mp4

7-Building Your Ad Playbook- Initial Online Research.mp4

8-Building Your Ad Playbook- The Founder’s Questionnaire.mp4

9-Building Your Ad Playbook- Customer Interviews.mp4

10-Building Your Ad Playbook- Customer Surveys.mp4

3.1 The Project Lifecycle.pdf

3.2 Crafting a Compelling Hook.pdf

3.3 Writing for the Masses.pdf

3.4 Simple, Yet Specific.pdf

3.5 Benefits.pdf

3.6 How to Handle Objections.pdf

3.7 Two Steps to Write CTAs that Convert.pdf

11-Script is King.mp4

12-Crafting a Compelling Hook.mp4

13-Identifying Your Audience's Problem.mp4

14-The Solution (aka Your Product).mp4

15-Benefits.mp4

16-Handling Objections.mp4

17-Calls to Action.mp4

1-The Informer - Jumpcut.mp4

2-The Lifelong Fan.mp4

3-The Origin Story.mp4

4-The Opportunity.mp4

4.1 The Informer Ad.pdf

4.2 The Lifelong Fan.pdf

4.3 The Origin Story Ad.pdf

4.4 The Opportunity Ad.pdf

9-3-19 BBD Coaching Call #1 Replay.ts

1-Finding the Perfect Balance between Entertainment and Information.mp4

2-Introduction to Split Testing.mp4

3-Advanced Split Testing- Finding Your Niches.mp4

4-The Importance of Simplicity.mp4

5.1 Introduction.pdf

5.2 Split Testing Summary.pdf

5.3 Advanced Niche Testing.pdf

5.4 The Importance of Simplicity.pdf

1-Visual Strategies for Producing Your First Ad.mp4

2-The Right Stuff- What You'll Need to Make Your First Ad.mp4

6.1 Production Styles for your MVP.pdf

6.2 Equipment for your MVA.pdf

1-Before You Begin Writing.mp4

7 Before We Begin Writing.pdf

1-Writing a Hook for an Informer Ad.mp4

2-Writing the Problem in an Informer Ad.mp4

3-Writing the Solution in an Informer Ad.mp4

4-Writing the Benefits in an Informer Ad.mp4

5-Handling Objections in an Informer Ad.mp4

6-Writing a CTA for an Informer Ad.mp4

7-The Final Product- The Informer Ad.mp4

8.1 Informer Ad Hook.pdf

8.2 Informer Ad Problem.pdf

8.3 Informer Ad Solution.pdf

8.4 Informer Ad Benefits.pdf

8.5 Informer Ad Objection Handling.pdf

8.6 Informer Ad Call to Action.pdf

1-Introduction lifelong.mp4

2-Finding Hooks in Lifelong Fan Ads.mp4

3-Sharing your Fan's Problem.mp4

4-How Your Fan Found Their Solution.mp4

5-Talking About Benefits.mp4

6-Using Your Fan to Object to Objections.mp4

7-Creating a Call to Action.mp4

8-Saving the Best for Last- The Hook.mp4

9-The Final Product- Our Lifelong Fan Ad.mp4

9.1 Recap + Seven Questions.pdf

9.2 Hook Questions and Backups.pdf

9.3 The Problem.pdf

9.4 The Solution.pdf

9.5 Benefits.pdf

9.6 Objections.pdf

9.7 The Call to Action.pdf

9.8 Finding a Hook.pdf

1-Introduction to Origin Story Ads.mp4

2-Finding Your Hook.mp4

3-What's Your Problem-.mp4

4-How You Found Your Solution.mp4

5-The Benefits.mp4

6-Let Me Introduce You to My Product.mp4

7-Product Benefits.mp4

8-Responding to Objections.mp4

9-Time for Some Action- Writing Your CTA.mp4

10.1 Intro + Founder’s Questions.pdf

10.2 Writing Your Hook.pdf

10.3 Writing Your Problem.pdf

10.4 Writing Your Solution.pdf

10.5 Writing Your Benefits.pdf

10.6 Writing Your Product Introduction.pdf

10.7 Writing Your Benefits.pdf

10.8 Writing Your Objections Section.pdf

10.8 Writing Your Objections Section2.pdf

10.9 Writing Your Call to Action.pdf

1-Writing the Belief Bridge in an Opportunity Ad.mp4

2-Writing a Hook in an Opportunity Ad.mp4

3-Writing the Opportunity Section.mp4

4-Handling Objections in an Opportunity Ad.mp4

5-Writing the Benefits in an Opportunity Ad.mp4

6-Writing the Problem Section of an Opportunity Ad.mp4

7-Writing the Solution Section of an Opportunity Ad.mp4

8-Writing the CTA in an Opportunity Ad.mp4

11.1 Writing Your Belief Bridge.pdf

11.2 Writing Your Hook.pdf

11.3 Writing Your Opportunity.pdf

11.4 Objection Handling.pdf

11.5 Writing Your Benefits.pdf

11.6 Writing Your Problem.pdf

11.7 Writing Your Solution.pdf

11.8 Writing Your Call to Action.pdf

1-Before Your First Visual Pass.mp4

2-6 Visual Strategies to Implement.mp4

12.1 The Pre-Visual Pass To-Do.pdf

12.2 A Visual Pass Cheat Sheet.pdf

#11022 - 'Study These Proven Ads I Jumpcut'.jpg

1 Badass Women Ad.pdf

1-The Ad Playbook- Phase 1 - Initial Online Research - Jumpcut.mp4

2 Life Sucks Ad.pdf

2-The Ad Playbook- Phase 2 - The Founder's Questionnaire.mp4

3 Hi, I'm Asian Ad.pdf

4 Jahtna Spotlight Ad.pdf

5 Burning Cash Ad.pdf

6 For Animators and Illustrators Ad.pdf

7 Whiteboard Ad.pdf

8 Turn Your Passions Into a Career Ad.pdf

9 Musicians Ad.pdf

10 Illustrators Ad.pdf

How to Set Up a Video Ad Campaign on Facebook.mp4

How to Set Up a Video Ad Campaign on YouTube.mp4

How to Upload your Customers to Google Ads and Interpret the Data.mp4

How to Upload your Video Ads to YouTube.mp4

The Ad Playbook.pdf

Tips for Conducting Amazing Interviews - Jumpcut.mp4