Name

01-COMMENCE - Introductions, Outlines, and Essentials

02-CRASH - Captivating Copywriting Crash Course

03-CRAFT - The Captivating Copywriting Core Curriculum

04-CRUSH - Additional Resources

05-Tools & Practices

06-Bonus Trainings

07-CLOSURE - Captivating Copy Wrap Up

01-Welcome to Captivating Copywriting.mp4

01-Welcome to Captivating Copywriting.png

02-Meet Your Instructors.mp4

03-Outline and Objectives.ts

01-18 Backbones.pdf

01-Copywriting School for Kids Who Can't Write Good (Part 1 - Theory).mp4

02-Copywriting School for Kids Who Can't Write Good (Part 2 - Practice).mp4

Name

01-Module 1 - The Copywriter's Mindset

02-Module 2 - All Things Research (or, The Subtle Art of Copy Creepin)

03-Module 3 - Extra, Extra, Read All About It - How to Write Headlines that Work

04-Module 4 - Of Problems and Pain Points

05-Module 5 - Overcoming Objections

06-Module 6 - Storytelling for Salivant Salescopy

07-Module 7 - Offer Validation, Creation, and Presentation

08-Module 8 - Putting It All Together

09-Module 9 - Voice

01-Module 1 - The Copywriter's Mindset.mp4

01-Module 1 - The Copywriter's Mindset.png

01-Research Training 1 - Idea Generation.mp4

01-Research Training 1 - Idea Generation.png

02-Research Training 2 - How to Read Copy Like a Pro.mp4

02-Research Training 2 - How to Read Copy Like a Pro.png

03-Final Research Homework.pdf

03-Research Training 3 - The Research Process.mp4

03-Research Training 3 - The Research Process.png

01-Final Headlines Homework.pdf

01-Give, Take, Heal - Three Phase Headlines for Types of Copy.png

01-Give, Take, Heal.mp4

01-An Ethlical Dose of Pain.pdf

01-Captivating and Conscious Copy - The Ethical Use of Pain.mp4

01-Captivating and Conscious Copy - The Ethical Use of Pain.png

01-Training - Overcome Objections in Advance to Overthrow Opposition with Opportunity.mp4

01-Training - Overcome Objections in Advance to Overthrow Opposition with Opportunity.png

01-Workbook - How to Handle Any Objection.pdf

01-Storytelling Workbook.pdf

01-Training - Story Frameworks for Consanguine Connection.mp4

01-Training - Story Frameworks for Consanguine Connection.png

01-The Perfect Offer Workbook.pdf

01-Training - How To Make Sure Your Offer Is As Captivating As Your Copy.png

01-Training - Make Sure Offer Is As Captivating As Copy Pt 1.mp4

02-Training - How To Make Sure Your Offer Is As Captivating As Your Copy Part 2.png

02-Training - Make Sure Offer Is As Captivating As Copy Pt 2.mp4

03-Training - The Added Benefits of One Time Offers.mp4

03-Training - The Added Benefits of One Time Offers And What They Mean For Your Bottomline.png

01-18 Backbones Updated.pdf

01-Training - Tightening, Editing & Polishing.mp4

01-Training - Tightening, Editing, and Polishing.png

01-Training - How To Locate And Utilize Your Voice To Create Captivating Connections.mp4

01-Training - How To Locate And Utilize Your Voice To Create Captivating Connections.png

01-Headlines Upon Headlines To Study.pdf

01-Swipe These Swipe Files.png

01-The Greatest Salesletters of All Time.pdf

02-Know Your History - The Greatest Salesletters of All Time.png

03-Standing on the Shoulders of Giants - The Master Reading List.mp4

03-Standing on the Shoulders of Giants - The Master Reading List.pdf

01-The Copywriting Power Hour.mp4

01-The Copywriting Power Hour.pdf

01-Templates Are Shit, Frameworks are Lit.mp4

01-CLOSURE - Captivating Copy Wrap Up.png