Name

01-Welcome and Start Here

02-Module One- Facebook and Instagram Ads 101

03-Module Two- Anatomy of Facebook and Instagram Ads

04-Module Three- Gathering your Messages

05-Module Four- Mapping your Messages

06-Module Five- Writing High-Converting Messages

07-Module Six- Images and Videos

08-Module Seven- Landing Pages that Convert

09-Module Eight- Testing and How to Know if your Ads are Working

10-Module Nine- Red Flags

11-Bonus- Facebook Ad Compliance

12-Quick-Start Videos

More.txt

01-10x Facebook Ads Course-Workbook.pdf

01-Facebook and Instagram Ads 101.mp4

02-Cheat Sheet- Stages of Awareness.png

03-How to Map a Lead Generation Funnel.mp4

04-How to Map a Webinar Funnel.mp4

05-How to Map a Challenge or Video Series Funnel.mp4

06-How to Map an Ecommerce Funnel.mp4

07-How to Map a Funnel from Scratch.mp4

01-Anatomy of Facebook and Instagram ads.mp4

02-An Over the Shoulder Walk-Through of Ad Types.mp4

03-resource_ facebook ad unit guide.pdf

01-Gathering your Messages.mp4

01-Ninja Technique- Facebook Group Message Mining.mp4

03-Ninja Technique- How to Mine Amazon Reviews.mp4

04-Ninja Technique- How to Mine Twitter for Messages.mp4

05-Ninja Technique- Facebook Ad Competitor Research.mp4

06-Cheat Sheet- Voice of Customer Research Questions.png

01-Mapping your Messages.mp4

01-Writing High-Converting Ad Copy.mp4

02-Value Proposition Rehab.mp4

03-Long Copy vs Short Copy.mp4

04-When You're Ready to Write - Do This First.mp4

05-Step One- Reference your Funnel Map and Pick a Place to Start.mp4

06-Step Two- Write Down your Value Prop Variations.mp4

07-Step Three - Write your Headline Variations1.mp4

08-Step Four - Write your Body Copy.mp4

09-Copy worksheet.docx

10-Ad Copy Worksheet.png

11-Cheat Sheet- Value Proposition Checklist.png

12-resource_ emojipedia for facebook friendly emoji's.pdf

13-resource_ facebook bullet point emojis.pdf

01-Images and Videos.mp4

02-resource_ creative hub gallery.pdf

03-resource_ creative hub ad formats.pdf

04-resource_ facebook text checker.pdf

05-Cheat Sheet- Do's and Dont's.png

06-Anatomy of a One-Minute Video.png

07-Livestream Script- Educational- Value-Add Content.png

08-Livestream Script- Relationship-Building.png

09-Livestream Script- Case Study.png

10-Livestream Script- Sales.png

11-resource_ copyright free images from pexels.com.pdf

12-resource_ copyright free images from unsplash.com.pdf

01-Landing Pages that Convert.mp4

02-Cheat Sheet- Anatomy of a High-Converting Landing Page.png

01-Testing and How to Know if your Ads are -Working-.mp4

02-How to Troubleshoot a Campaign.mp4

03-Cheat Sheet- Rules of Thumb for Effective Testing.png

04-Cheat Sheet- Key Metrics and what they Mean.png

05-Cheat Sheet- Key Metrics and what they Mean Continued....png

01-How to Spot and Avoid Red Flag Situations.mp4

02-Cheat Sheet- Red Flags to Avoid.png

01-How to Write Facebook Ad Compliant Copy in Difficult Verticals.mp4

02-resource_ facebook ad policies.pdf

01-Step One- Reference your Funnel Map and Pick a Place to Start.mp4

02-Step Two- Write Down your Value Prop Variations.mp4

03-Step Three- Write your Headline Variations.mp4

04-Step Four - Write your Body Copy.mp4