Name

01-Module 1 - Introduction To Amazon Advertising

02-Module 2 - Introduction to Sponsored Products

03-Module 3 - Keyword and Competitors Product Research

04-Module 4 - Setting Up Sponsored Products Foundation Campaigns

05-Module 5 - Bid Optimization

06-Module 6 - Sponsored Products Reports

07-Module 7 - How to use Bulksheets

08-Module 8 - Sponsored Products - Products With Advertising History

09-Module 9 - Amazon PPC Ranking Strategy For New Products

10-Module 10 - Sponsored Brands Ads

11-Module 11 - Sponsored Display Ads

12-Module 12 - Advanced Bonus Reports

13-Module 13 - Introduction To DSP

00-Amazon Advertising Academy Outline.pdf

00-Welcome to the Course.ts

01-What is Amazon Advertising - Basic_(new).mp4

02-Anatomy of Amazon Product Detail Page (PDP) - Basic_(new).mp4

03-Anatomy of Amazon Search Result Pages (SERP) - Basic_(new).mp4

04-Amazon Sponsored Terms and Definitions - Basic_(new).mp4

05-Sponsored Ad Types Introduction - Basic_(new).mp4

06-Introduction To Amazon Advertising Dashboard - Basic_(new).mp4

07-Amazon Sponsored PPC Auction Process - Basic.ts

08-What is Buy Box (Featured Offer) - Basic_(new).mp4

09-Understanding ACOS, TACOS & Calculating Profitability - Advanced_(new).mp4

10-Parent-Child Relationships (Variations) - Basic_(new).mp4

11-Market Analysis - Growth Opportunity Explorer & Category Insight - Advanced_(new).mp4

12-How To Make A Listing That Converts - By Liran Hirschkorn_(new).mp4

01-Creating Sponsored Products Campaign - Basic.ts

02-Sponsored Products Targeting Types - Basic.ts

03-Bidding Strategy and Placements - Basic_(new).mp4

04-Placements and Bid Adjustment - Advanced.ts

05-Automatic Targeting Campaigns - Basic.ts

06-Manual Campaign-Keyword Targeting - Basic.ts

07-Manual Campaign-Product Targeting - Basic.ts

08-Rule-based Bidding - Advanced.ts

01-Overview of Keywords and Competitors Product Research - Basic_(new).mp4

02-Keyword Research - Using Amazon Suggested Keywords - Basic_(new).mp4

02-Update.pdf

03-Keyword Research - Brand Analytics - Advanced_(new).mp4

04-Keyword Research - Helium 10 Cerebro - Advanced_(new).mp4

05-Competitor Product Research - Basic_(new).mp4

06-Competitor Product Research - Using Helium 10 Black Box - Advanced_(new).mp4

07-Complementary Product Research - Advanced_(new).mp4

08-Bonus - Keyword Research Template - Advanced_(new).mp4

08-Keyword Research Template.xlsx

09-Keyword Research For Seasonal Products - Advanced_(new).mp4

01-Sponsored Product Campaign Structuring - Advanced_(new).mp4

02-Campaign Naming Convention - Advanced_(new).mp4

03-Launching Sponsored Products Auto Campaigns - Basic_(new).mp4

04-Launching Sponsored Products Branded Keywords Campaigns - Advanced_(new).mp4

05-Launching Sponsored Products Branded Product Targeting Campaigns - Advanced_(new).mp4

06-Keyword Research.xlsx

06-Launching Sponsored Products Keyword Campaigns - Advanced_(new).mp4

07-Formula.txt

07-Launching Sponsored Competitors Targeting Campaigns - Advanced_(new).mp4

01-Bid Optimization Overview - Basic.ts

02-Bid vs Cost Per Click (CPC) - Basic.ts

03-When should we start optimizing - Advanced_(new).mp4

04-Optimization Frequency & Sales Attribution - Advanced.ts

04-Resources.pdf

05-Bid Optimization For Good Performing And High ACOS Targets - Advanced_(new).mp4

06-Bid Optimization For Non-Converting Targets - Advanced_(new).mp4

07-Bid Optimization - Example - Advanced_(new).mp4

08-Optimization For Campaigns With Placements Multiplier - Advanced.ts

09-Optimization Exceptions - Advanced.ts

10-How to Use Targeting Tab for optimization - Basic_(new).mp4

01-Sponsored Products Reports-Overview - Basic.ts

02-Search Term Report - Advanced_(new).mp4

03-Google Sheet Functions.pdf

03-Targeting Report - Advanced_(new).mp4

04-Advertised Product Report - Basic_(new).mp4

05-Campaign Report - Basic_(new).mp4

06-Budget Report - Basic_(new).mp4

07-Placement Report - Advanced_(new).mp4

08-Purchased Product Report - Basic.ts

09-Performance Over Time Report - Basic.ts

10-Search Term Impression Report - Advanced_(new).mp4

01-What is Bulksheets - Advanced.ts

02-How to read the Bulksheets - Advanced_(new).mp4

03-Auto Campaign Sample using Bulksheets.xlsx

03-Bulksheets Template.xlsx

03-Create Auto Targeting campaigns using Bulksheets - Advanced_(new).mp4

04-Create Manual Keyword Targeting campaigns using Bulksheets - Advanced_(new).mp4

04-Manual Keyword Targeting Campaign Sample using Bulksheets.xlsx

05-Create Manual Product Targeting campaigns using Bulksheets - Advanced_(new).mp4

05-Manual Product Targeting Campaign Sample using Bulksheets.xlsx

06-How to Update campaigns using Bulksheets - Advanced_(new).mp4

07-How to do optimization using Bulksheets - Advanced_(new).mp4

07-Optimization Formula.pdf

07-Optimization Formula.txt

01-Products With Advertising History - Overview - Advanced_(new).mp4

02-Mapping Serach Terms.xlsx

02-Mapping the campaigns & search terms with ASINs - Part 1 - Advanced_(new).mp4

03-Mapping the campaigns & search terms with ASINs - Part 2 - Advanced_(new).mp4

04-Cleaning Up & Re-Structuring Old Campaigns - Advanced_(new).mp4

05-Search Term Analysis - Advanced_(new).mp4

06-Launching Campaigns Based on Search Terms Analysis - Advanced_(new).mp4

07-Identifying Not Targeted Keywords & Launch Campaigns - Advanced_(new).mp4

08-How To Identify The Unique Search Terms - Advanced_(new).mp4

09-Monitor BSR & Keyword Ranking - Advanced_(new).mp4

01-PPC For Ranking New Products - Ranking Matrix & Honeymoon - Advanced.ts

02-SOP For Ranking New Products With PPC - Advanced_(new).mp4

03-Calculating The PPC Budget For Launch - Advanced_(new).mp4

03-Launch Budget - TACOS Estimation.xlsx

04-How To Define The Keywords For Ranking - Advanced_(new).mp4

05-How To Estimate The Category Conversion Rate - Advanced_(new).mp4

06-Product Launch Timeline - Advanced.ts

01-Resource.pdf

01-Sponsored Brands Ads - Overview - Basic_(new).mp4

02-Setting Up Sponsored Brand Product Collection - Basic_(new).mp4

03-Setting Up Sponsored Brands Store Spotlight - Basic.ts

04-Setting Up Sponsored Brands Video Ads - Basic.ts

05-Optimization Frequency and Sales Attribution - Advanced.ts

06-Broad Match vs Broad Match Modifiers - Advanced.ts

07-SB Report - Campaign & Keyword Placement - Advanced_(new).mp4

08-SB Report - Category Benchmark - Advanced_(new).mp4

09-SB Report - Attributed Purchases - Advanced_(new).mp4

10-The Key To Success With Headline Ads - Advanced.ts

11-How To Write An Effective Headline Copy - Advanced_(new).mp4

11-Resource.pdf

12-Best Practices For Using Custom Image - Advanced_(new).mp4

13-Selecting The Right Headline Ad & Products - Advanced_(new).mp4

14-Headline Ads - Examples - Advanced_(new).mp4

15-Final Sponsored Brand Notes - Advanced.ts

16-Resources.pdf

16-Using Bulksheet for Sponsored Brands - Advanced_(new).mp4

01-Sponsored Display Ads - Overview - Basic_(new).mp4

02-Setting Up SD Ad - Basic.ts

03-SD Bidding Strategies - Advanced.ts

04-SD Targeting - Contextual Targeting - Basic.ts

05-SD Targeting - Audience Targeting - Advanced_(new).mp4

06-SD - Creative - Basic.ts

07-SD Report - Matched Target - Advanced.ts

08-SD Strategies - Contextual Targeting - Branded - Advanced_(new).mp4

09-SD Strategies - Contextual Targeting - Competitors Targeting - Advanced_(new).mp4

10-SD Strategies - Audience Targeting - Advanced_(new).mp4

11-VCPM & Cannibalization - Advanced_(new).mp4

12-Resources.pdf

12-Using Bulksheets for Sponsored Display - Advanced_(new).mp4

01-Business Report Dashboard Overview - Advanced_(new).mp4

02-'Variations or Separate Listings' - The big Question - Advanced_(new).mp4

03-How To Advertise The Listing With Variations - Advanced_(new).mp4

04-How To Measure Success in Advertising - Advanced_(new).mp4

05-How To Measure And Track TACOS - Advanced_(new).mp4

05-Resource.pdf

06-PTD (Product Tracking Dashboard) Template.xlsx

06-Step by Step Guide to Create PTD (Product Tracking Dashboard)_(new).mp4

07-Falling Sales & Rising ACOS or TACOS - Root Cause Analysis - Advanced_(new).mp4

08-How To Find Potential Ranking Keywords To Increase Sales - Advanced_(new).mp4

08-Resource.pdf

09-Correlation Between Extra Ranking Budget & TACOS Increase - Advanced_(new).mp4

10-Resource.pdf

10-What is Search Analytics and how to use it - Advanced_(new).mp4

11-How to create SUPA V3.0 (Search Query Performance Analyzer)_(new).mp4

11-SUPA V30 Template.xlsx

12-Forecast.xlsx

12-Forecast Sheets.xlsx

12-How to Do a Sales and Advertising Spend Forecast for Your Business_(new).mp4

13-Step-By-Step Guide To Create A Pivot Table For Search Term Impression Report_(new).mp4

01-Introduction To DSP - By Liran Hirschkorn_(new).mp4