Name

01. Sales copywriting & product messaging

02. Email marketing from basics to best-in-class

03. Applied Neuromarketing

04. Facebook Ads

05. LinkedIn advertising

06. Branding

07. Content strategy and SEO for lead generation

09. Excel for marketers

10. Foundations of demand generation

11. Marketing strategy

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Resources

Slides

00. Product messaging.mp4

01. How to Conduct a Copy “Teardown”.mp4

02. Introduction to Message-Mining.mp4

03. Mining Messages From Your Customers.mp4

04. Crafting Effective Unique Value Propositions.mp4

05. Message Hierarchies.mp4

06. Writing the First Draft.mp4

07. Editing & Punching Up Your Copy.mp4

08. Conversion-Focused Formatting & Layout.mp4

09. Petdoors.com Home Page Performance.mp4

Resources 1.txt

Resources 2.txt

Resources 3.txt

Resources 4.txt

Resources 5.txt

Resources 6.txt

Resources 7.txt

Resources 8.txt

Class-1-Copy-Teardowns.pdf

Class-2-Introduction-to-Message-Mining.pdf

Class-3-Mining-Messages-from-Your-Customers.pdf

Class-4-Crafting-Effective-Value-Propositions.pdf

Class-5-Message-Hierarchies.pdf

Class-6-Writing-the-First-Draft.pdf

Class-7-Editing-Punching-Up-Your-Copy.pdf

Class-8-Conversion-Focused-Formatting-Layout.pdf

Epilogue-Petdoors.com-Home-Page-Performance.pdf

Name

Resources

Slides

00. Email marketing from basics to best-in-class.mp4

01. Email Marketing Basics The Good, the Bad & the WOW!.mp4

02. How to Optimize Your Email Marketing List Growth.mp4

03. Optimizing Email Marketing Copy & Design.mp4

04. Using Data to Drive Email Marketing Relevance and Results.mp4

Resources 2.txt

Resources 3.txt

Resources 4.txt

CXL-Email-Marketing-Lesson-1-Basics-Jessica-Best-1.pdf

CXL-Email-Marketing-Lesson-2-List-Growth-Jessica-Best.pdf

CXL-Email-Marketing-Lesson-3-Optimizing-Content-Jessica-Best.pdf

CXL-Email-Marketing-Lesson-4-Optimizing-Emails-with-Data-Jessica-Best.pdf

Name

Slides

00. Applied neuromarketing.mp4

01. Brain fundamentals.mp4

02. Control the attention.mp4

03. Emotional resonance.mp4

04. You have only 50 ms.mp4

05. Implement core principles in your process.mp4

Applied-Neuromarketing-Part-1-min-1.pdf

Applied-Neuromarketing-Part-2-min.pdf

Applied-Neuromarketing-Part-3-min.pdf

Applied-Neuromarketing-Part-4-min.pdf

Applied-Neuromarketing-Part-5-min.pdf

Name

Resources

Slides

00. Facebook Ads.mp4

01. Rethinking the new customer journey.mp4

02. The B.E.L.T method Belief.mp4

03. The B.E.L.T method Engage.mp4

04. The B.E.L.T method Lead.mp4

05. The B.E.L.T method Transact.mp4

06. The B.E.L.T method Build the campaign.mp4

07. Advertising & Content Ad Content.mp4

08. Advertising & Content Facebook Video.mp4

09. Advertising & Content Facebook Live.mp4

10. The Golden Ads strategy.mp4

11. Tracking the new customer journey with the Facebook pixel.mp4

12. Audience Targeting Audience Options.mp4

13. Audience Targeting Audience Insights.mp4

14. Audience Targeting Your '4 Core'.mp4

15. Audience Targeting Facebook Targeting.mp4

16. Audience Targeting Breakdown Effect.mp4

17. Audience Targeting How Facebook Targets You.mp4

18. Strategies HOT287.mp4

19. Strategies HOT28 Walkthrough.mp4

20. Strategies Dollar-a-day.mp4

21. Strategies Power5.mp4

Copy of BELT Method fCXL Institute - HOT28 - Facebook Audience - Hyper Targeting Set Up.xlsx

Ads-Content-Ad-content-min.pdf

Ads-Content-Facebook-LIVE.pdf

Ads-Content-Facebook-Video-Strategy.pdf

Audience-Targeting-1-Audience-Options.pdf

Audience-Targeting-2-Audience-Insights.pdf

Audience-Targeting-3-Your-4-core.pdf

Audience-Targeting-4-Facebook-Targeting.pdf

BELT-Method-FBTargeting-.pdf

BELT-Method-GoldenAds-ConversionXL.pdf

BELT-Method-Tracking-ConversionXL.pdf

Facebook-Ads-Believe.pdf

Facebook-Ads-Build-the-campaign.pdf

Facebook-Ads-Engage.pdf

Facebook-Ads-Lead.pdf

Facebook-Ads-Rethinking-the-new-customer-journey.pdf

Facebook-Ads-Transact.pdf

How-Facebook-targets-you-.pdf

The-Strategies-1-dollar-a-day.pdf

The-Strategies-HOT7.pdf

The-Strategies-Power-5.pdf

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Slides

00. LinkedIn advertising.mp4

01. The basics of LinkedIn Ads.mp4

02. Advanced LinkedIn Ads.mp4

03. Putting it into action.mp4

04. Analysis, analytics, and closing the loop.mp4

LINKEDIN-ADVERTISING-CLASS1-SLIDES.pdf

LINKEDIN-ADVERTISING-CLASS2-SLIDES(1).pdf

LINKEDIN-ADVERTISING-CLASS2-SLIDES.pdf

LINKEDIN-ADVERTISING-CLASS4-SLIDES.pdf

Resources.txt

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Slides

00. Branding.mp4

01. Brand DNA The foundation for creating iconic brands.mp4

02. Brand soul The importance of brand purpose, vision and mission.mp4

03. Brand positioning Distinguish your business in a competitive market.mp4

04. Brand messaging Create an engaging brand narrative and experience.mp4

05. Brand identity How to align with brand positioning to develop a brand.mp4

06. Go Beyond approach Create a community of loyal clients and expand the lifetime value of each client.mp4

Branding-Lesson-1.pdf

Branding-Lesson-2.pdf

Branding-Lesson-3.pdf

Branding-Lesson-4.pdf

Branding-Lesson-5.pdf

Branding-Lesson-6.pdf

Lesson-1-Brand-evaluation-exercise.pdf

Lesson-2-Brand-vision-purpose-and-mission-stimulator.pdf

Lesson-3-Brand-Positioning.pdf

Lesson-4-Brand-story-exercise.pdf

Lesson-5-Brand-colour-questionnaire.pdf

Lesson-6-Create-your-brand-roadmap-success.pdf

Lesson-6-Neuromarketing-exercise.pdf

Name

Resources

Slides

01. Content strategy for lead generation.mp4

02. Search optimization authority and relevance.mp4

03. Digital content best practices.mp4

04. Collaboration, networking and influencers.mp4

05. Process, production, efficiency.mp4

06. Analyze, measure and improve.mp4

07. Office hours Ask me anything.mp4

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Resources

Slides

00. Excel for marketers.mp4

01. Getting started with Excel.mp4

02. Documenting and troubleshooting your work.mp4

03. String manipulation and creating links between data sources.mp4

04. Forecasting, third-party tools, and shortcuts.mp4

Chat-Transcript-1.pdf

Chat-Transcript-3.pdf

GA-Merch-Store-7-1-16-to-6-30-17-for-E4M-students.xlsx

NWS-SEO-Properties-for-E4M-distribution.xlsx

Resources.txt

SC-data-for-E4M-students.xlsx

Excel-for-Marketers-class-1-Handout-1.pdf

Excel-for-Marketers-class-2-Handout-compressed.pdf

Excel-for-Marketers-class-3-Handout-1.pdf

Excel-for-Marketers-class-4-Handout.pdf

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Resources

Slides

00. Demand generation.mp4

01. The foundation of demand generation.mp4

02. Office hours.mp4

03. Marketing and sales alignment and enablement.mp4

04. Entering the mind of the ideal buyer.mp4

05. The law of attraction - crafting the perfect content to attract leads to your business.mp4

06. From attraction to demand - turning eyeballs into leads.mp4

07. Fuel for your demand gen engine content promotion.mp4

08. Targeting your perfect lead with outbound marketing.mp4

09. Nurturing your leads using email and Facebook Messenger bot workflows.mp4

15_15 Customer Interviews.docx

Content Planning Worksheet.xlsx

Conversion Path Planning Worksheet.xlsx

DEMAND-GENERATION-OFFICEHOURS1-SLIDES.pdf

Demand Gen Assessment.docx

Demand Generation Strategy Worksheet.xlsx

Empathy Map Template.pdf

Ideal Customer Checklist.docx

Industry Influencer Worksheet(1).xlsx

Industry Influencer Worksheet.xlsx

Job Story Template.docx

Jobs To Be Done Interview.docx

Resources 3.txt

Resources 4.txt

Resources 8.txt

Resources 9.txt

Sales and Marketing SLA Template.pptx

Demand-Gen-Class01-Slides.pdf

Demand-Gen-Class02-Slides.pdf

Demand-Gen-Class03-Slides.pdf

Demand-Gen-Class04-Slides.pdf

Demand-Gen-Class05-Slides.pdf

Demand-Gen-Class06-Slides.pdf

Demand-Gen-Class07-Slides.pdf

Demand-Gen-Class08-Slides.pdf

Name

Slides

00. Marketing strategy.mp4

01. Marketing’s role in business.mp4

02. Creating a research plan.mp4

03. Interviewing, analyzing, and augmenting.mp4

04. Using insights to drive strategy.mp4

05. Creating a cohesive strategy.mp4

06. Executing your plan.mp4

CXL-Slide-deck-Marketing-Strategy-1.pdf

CXL-Slide-deck-Marketing-Strategy-2.pdf

CXL-Slide-deck-Marketing-Strategy-3.pdf

CXL-Slide-deck-Marketing-Strategy-4.pdf

CXL-Slide-deck-Marketing-Strategy-5.pdf

CXL-Slide-deck-Marketing-Strategy-6.pdf