Name

Phase 1

Phase 2

Phase 3

Phase 4

0101 Program Overview.mp4

0102 Fundamentals.mp4

0103 Guiding Principles.mp4

0103 Z1 Metrics High and Low Point Worksheet.xlsx

0103 Z1 Primary Metrics View.mp4

0103 Z2 P1 Improve trust, security, and ranking with Facebook ads prior to going live with ads.pdf

0104 Organic Atraction.mp4

0104 Z1 Proof of Concept.pdf

0105 Cognitive Functions.mp4

0105 Data Driven Vision.mp4

0105 Z1 resources.txt

Data-Driven_Feedback_Loop.png

Glossary.pdf

Metric_High_and_Low_Points_Worksheet.xlsx

My_Transformation_Goals_Worksheet_.key

My_Transformation_Goals_Worksheet_.pptx

Organic_Attraction_Machine.png

Week_one_Module_two_v2.mp3

0201 Chaos vs Clarity.mp4

0201 Z1 Pixel Event Tracking.mp4

0201 Z1 Powerful_Pixel_Settings.pdf

0201 Z2 Conversion Objetiva Setup.mp4

0202 AdSet Optimality.mp4

0202 Z1 Creating Custom _ Lookalike Audiences.mp4

0202 Z2 Creating Control Adset.mp4

0203 Ad Versatility.mp4

0203 Z1 Universal Ad _ Duplicating Ad Engagements.mp4

0203 Z2 30 Ad Variations.mp4

0203 Z4 Naming_Conventions.png

0203 Z5 30_Ad_Variations_Worksheet.xlsx

0203 Z6 Improving_Ad_Performance.pdf

0204 Assembling the machine.mp4

0205 Ecommerce Funnel.mp4

0205 Z1 eCommerce funnel tracking sheet.xlsx

0206 Survey Funnel.mp4

0206 Z1 Survey_funnel_tracking_sheet.xlsx

0301 High Low Performance.mp4

0302 Cut Low Performance Ads.mp4

0302 Z1 Rounds_of_cutting_ads.png

0302 Z2 Protocols_before_cutting_any_ads.png

0303 High Q Optimization.mp4

0303 Z1 URL_Parameters_Breakdown.png

0303 Z2 URL_Parameter_Naming_Conventions.png

0401 Horizontal Scaling.mp4

0401 Z1 Horizontal_Scaling_Methods.pdf

0402 Linear Scaling.mp4

0402 Linear_Scaling_Methods.pdf

0403 Automated Scaling.mp4