Name

0. Introduction

1. System 2

2. System 1

3. Attention & Perception

4. Need & Motivations

5. Memory & Learning

6. Self, Social & Situation

7. Persuasive Marketing

8. Pricing Psychology

WOP_Takeaways.pdf

WOP_Coursebook.pdf

1.1 Introduction System 1 & 2.mp4

1.2 Characteristics System 2.mp4

1.3 Theoretical Models for System 2.mp4

1.4 System 2 Persuasion Techniques.mp4

WOP_Day1.pdf

2.1 Characteristics of System 1.mp4

2.2 Emotions in Decision Making.mp4

2.3 Theoretical Models.mp4

2.4 Persuasion Techniques.mp4

WOP_Day2.pdf

3.1 Intro & Sensation.mp4

3.2 Perception.mp4

3.3 Attention.mp4

3.4 Persuasion Techniques.mp4

3.5 Special - Requirements for Conscious Visual Perception.mp4

WOP_Day3.pdf

4.1 Intro and the reciprocity between motivations and behavior.mp4

4.2 System 2 Motivations.mp4

4.3 System 1 Motivations.mp4

4.4 Attribution Theory.mp4

4.5 Techniques.mp4

4.6 SPECIAL - How to maintain self-control.mp4

WOP_Day4.pdf

5.1 Introduction on the Remembering Self.mp4

5.2 Sensory & Short-Term memory.mp4

5.3 Long-Term memory.mp4

5.4 Learning & Habits.mp4

5.5 Memory, Learning & Habits Techniques.mp4

WOP_Day5.pdf

6.1 Self & Situation.mp4

6.2 Social.mp4

6.3 Self, Social & Situation Techniques.mp4

WOP_Day6.pdf

7.1 Your Offer.mp4

7.2 Techniques for _Your Offer_.mp4

WOP_Datg7.pdf

8.1 Your Price & Value.mp4

8.2 Setting your price.mp4

8.3 Reducing the pain of paying.mp4

8.4 Special - Money, discounts & freebies.mp4

WOP_Dag8.pdf