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01 Full Funnel Strategy

02 Market Segmentation

03 Ideal Customer Profile

04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

05 THE BUYER’S JOURNEY

06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

07 MARKETING PLANNING

08 B2B MARKETING REPORT AND DASHBOARD

09 MARKETING STRATEGY PRESENTATION

10 NEXT STEPS & FULL-FUNNEL ACADEMY

Bonus

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Define a clear goal

GTM Strategy Toolkit

ROI Taxes

The Boiler Room Strategy

The Full-Funnel Marketing Strategy

Define a clear goal - Full-Funnel B2B Marketing Academy.mp4

GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4

Make a copy (google sheet).txt

Marketing channels and tools.xlsx

Marketing plan for B2B service-based company.pdf

Marketing plan template.xlsx

Market segmentation - overview of the process and preparation.pdf

SaaS marketing plan.xlsx

ROI taxes - Full-Funnel B2B Marketing Academy.mp4

The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4

The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts

Adding non-standard criteria for more efficient market segmentation(1).ts

Analyze your existing customer database - Full-Funnel B2B Marketing.ts

How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts

How to create a B2B ideal customer profile - part 2.ts

How to create a B2B ideal customer profile.ts

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1. Standing out Why does it matter and what does it mean

2. Positioning strategies

3. Other differentiation approaches

4. Analyzing competitors messaging & positioning

5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers

6. How to validate your UVP

7. Implementing your positioning and UVP

How To Differentiate Your Brand in The Sea of Sameness.txt

Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4

Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.ts

April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4

Positioning strategies - Full-Funnel B2B Marketing.ts

Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts

Analyzing competitors messaging & positioning.ts

Develop the Unique Value Proposition (UVP).ts

How to validate your UVP - Full.ts

About Us Template.pdf

Home page (B2B service-based) Ex. 1.pdf

Implementing your positioning and UVP - Full.ts

SaaS Landing Page Cheatsheet.pdf

How to identify channels for marketing and prospecting - Full-Funnel.ts

How to map out the buying process - Full.ts

The harsh truth about the B2B buying process - Full.ts

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1. Developing a map of informational needs

2. The content audit

3. Develop a marketing and sales process based on the buyer journey

Developing a map of informational needs - Full-Funnel.ts

The content audit - Full-Funnel.ts

Develop a marketing and sales process based on the buyer journey.ts

Define the growth areas with the sales pipeline velocity calculator.ts

How to create a great marketing plan - Full-Funnel.ts

How to launch new programs and complex campaigns - Full-Funnel.ts

Core marketing report and dashboard - Full-Funnel.ts

Marketing strategy presentation and template - Full-Funnel.ts

What’s next- - Full-Funnel.ts

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A skillset of modern B2B marketer

A skillset of modern B2B marketer - Full-Funnel.ts